SMR Bathrooms revamps its website
(PRWEB UK) 19 July 2013 -- SMR Bathrooms, a leading supplier of bathroom goods in the UK, has announced the relaunch of its website.
The firm, based in Portsmouth, will update its current site with a fresh homepage and new deeper pages that are intended to enhance the customer journey while also making the site easier to navigate. The site will retain the same principles of price, quality and service that have been the hallmarks of SMR's web offering since the company's inception in 2002.
When the company was established it did so as a distributor of heated towel rails, before expanding its product portfolio to encapsulate bathroom brass ware and designer radiators and then augmenting its catalogue with column radiators and cast iron radiators. The company's principles are at the heart of the site as it is now, though Steve Jordan, marketing manager at SMR Bathrooms, agrees that the site is due a revamp.
“Any web-based retailer or supplier is under pressure to update its online presence,” he said. “Styles and designs that looked fresh ten or fifteen years ago are more than likely considered defunct in the modern marketplace, which is precisely why we have taken the lead from our customers on the features that will form the foundations for our new site. The feedback we have received from them has been invaluable for us to understand how we can improve as a business and for our customers.”
This era is one that is strengthening for the wider bathroom goods sector. Online retail is a booming trade in the UK, with Internet-based retailers showing increasing sales year-on-year as high-street sale stall. This reflects a trend within British consumers as they fully embrace the online retail revolution and become more experienced and trusting of the online shopping model. Now, bathroom goods, traditionally a showroom-based sales marketplace, is a strong sector in online retail, itself thanks in part to the proliferation of how-to DIY videos and tutorials available online.
“There is no doubt that the Internet has fuelled both the appetite for quality bathroom goods at affordable prices and the confidence within consumers to fit such goods themselves. The new site will be restructured to make it more user-friendly and we have re-prioritised our products to ensure that the most popular items are but a click away."
The revamp is as important in the modern marketplace as the products themselves. Businesses must assess how best to showcase its products to its customers in order to maximise interest and conversion. The benefits to both consumer and supplier is then interdependent – each has a vested interest in the success of the new site which then generates a relationship greater than that of merely business.
The full details of SMR's new website will be kept a closely guarded secret until the full launch. Restructuring and re-prioritising are important, but both are targeted at the end-user interface. Both have the same aim in mind: to make browsing and navigating the site as easy as possible to ensure that the overall experience is beneficial.
While much change is a given, the customer testimonials lining SMR's current website are set to remain, with Jordan insisting that it is the many referrals that have played a large part in the success of the company. As good as word-of-mouth recommendation, such referrals are seen by consumers as trusted marketing, and are preferred to the overhyped glitz of a TV ad campaign.
Even as the financial climate in the UK threatens to worsen, the online bathroom goods sector looks to flourish. It is in this prosperous environment that SMR prepares for its new site launch.
Steve Jordan, www.smrbathrooms.co.uk, http://www.smrbathrooms.co.uk/, 0844 358 1992, [email protected]
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