Software Solution Helps Entertainment Industry Leverage Technology Against Content Theft
Chicago, IL (PRWEB) February 13, 2014 -- While the entertainment industry may be slowly winning the battle against content theft, there is still no silver bullet. In 2014, the leak of a screener for “The Secret Life of Walter Mitty” once again brought national attention to the industries’ challenges of overcoming piracy. Now the industry has the ability to use cloud storage to their advantage and help curb piracy. Mediafly’s ProReview, http://www.Mediafly.com, offers the entertainment industry a more secure alternative to reducing movie and TV show leaks.
According to a study posted by Waxy.org, in 2012 screeners declined in popularity, yet 34 of the nominated films (92 percent) were leaked online by nomination day, with 25 of them available as high-quality DVD or Blu-ray rips. And, it doesn’t end here. Several movies in 2013/2014 were quickly pirated and distributed online including Oscar-nominated films “Twelve Years a Slave” and “Gravity”, not to mention many more in the last 10 years.
Today, the industry is left to try and take on the challenge by uncovering more and more ways to protect content, from using watermarks to more strategic release dates as well as multi-platform distribution.
Mediafly provides help to the entertainment industry with their ProReview products for studios and industry professionals. ProReview offers executives and entertainment association voting members, a secure way to access content, pre and post-production, dailies, video and screeners on any device - the past alternative being private YouTube and Vimeo channels, which lacked security – and it has passed security audits from the largest media companies worldwide.
The solution solves a number of potential security challenges for voting members, in particular, who are often on the go. There’s no waiting for DVD screeners to arrive via FedEx and no more lost screeners, because individuals can simply securely login and watch wherever they are around the world via laptop or tablet, or smartphone. And, studios and production companies can control who sees what content, when and for how long.
“We’ve essentially made movie production mobile, meaning that directors, actors, costume designers, makeup artists and more can review content from any device in preparation for the next day, to make annotations to share with the team, or comment on edits,” said Carson Conant, CEO Mediafly. “Because of this, ProReview is trusted by the largest television and theatrical studios in the world to deliver media securely.”
Other Features and Benefits of ProReview:
• Upload video, PDFs, documents, images, scripts and audio into Mediafly, and it takes care of formatting, transcoding, encrypting, and securing media for all of users’ devices
• Organize your way: by networks, shows, customers, content types, episodes, dates
• Manage rights by group, title, cut, network, show, content type, episode, script with web-based administration tools
• Executives, production staff and key parties can watch on the go
• Offers full playback and security capabilities, both online and offline
• Lock access to specific devices, IP addresses, and more, with “phone home” remote wipe technology
• Integration with leading forensic watermarking vendors
• Enables users to annotate video and email to colleagues
• Deploys globally in weeks for video distribution, review, and approval
About MediaFly
Mediafly is a Chicago-based technology company and provider of the Content Mobility Cloud™. Our technology solutions deliver unparalleled interactions with your (company’s) content on any device. Mediafly’s ProReview solution allows Television and Film’s largest studios to deliver video and material for review securely and easily to any mobile device or PC. Whether it is finals, dailies, rough cuts, or clips sent to advertisers, ProReview keeps your assets relevant, secure, and reviewable with a simple, cost-effective service. For more information, visit: http://www.mediafly.com/product/proreview.
Ref: (http://waxy.org/2012/01/mpaa_wins_the_oscar_screener_battle_but_loses_the_war/)
Jennifer Fortney, for Mediafly, +1 773-529-7547, [email protected]
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