Solo Direct Mail vs. “Shared” Mail: Is The Extra Cost Worth It?
Santa Ana, CA (PRWEB) February 09, 2016 -- Manos, formerly with PennySaver, a nationally known shared mail provider based in CA, knows all about the advantages and disadvantages of marriage mail. For most of her career, offering marriage or shared mail to regional and national accounts offered clients a way to target their message at a reduced postage price.
“With shared mail, you really save on postage because your printed piece is grouped with other advertisers in a package that households receive every week, targeted by trade area--either by zip code or sub-zip code.”
However, for the business that wants to target intelligently to a specific client, moving into solo direct mail opens up a world of precise new options. For example, a car dealer may want to select homes that own Domestic cars, a real estate developer may only want to target homeowners with a household income of X, an upscale restaurant may only want to target incomes within a radius around their store., a business may want to target their existing customer base with a loyalty card, or for the home improvement industry that wants to target new homeowners. The list goes on!
For Manos, who now offers intelligent solo direct mail strategies and solutions through Synergy Direct Response, knowing the different advantages of each makes it easier for her to strategically help each of her clients. “They're just two really different options,” Manos stated.
Manos points to four more advantages to solo direct mail:
-Speed
A business can be in the mail within 72 hours of final artwork.
-Coverage
The client can reach the target audience six days a week and largely control when the mail will be received given the postage options that are used. And the business can reach prospects in a neighborhood, a town, a region, or the entire nation.
-Visibility
Being seen in the mail increases response.
-Image
Printing on a 100 pound stock vs. 20 pound stock makes a difference in response as well as how someone feels about the message. Plus not being in a package has the perception of not being cheap.
“In the end it’s all about the ROI. With today’s technology to track results, I am always on trial and that is o.k. with me!”
For more information on how solo direct mail can help your business, please contact Brenda Manos.
Brenda Manos, Synergy Direct Response, http://synergydr.com, +1 9494338322, [email protected]
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