Space Shuttle Atlantis℠ Wins 2014 MUSE Award
Seattle, WA (PRWEB) June 25, 2014 -- Space Shuttle Atlantis℠ has won the 2014 Silver MUSE Award, their highest honor in the category of Multimedia Installations. This year’s awards were announced at a reception held at the Grand Hyatt Hotel in Seattle during the American Alliance of Museums Annual Meeting and Museum Expo.
Currently open at the Kennedy Space Center Visitor Complex, Space Shuttle Atlantis is an attraction devoted entirely to NASA’s 30-year Space Shuttle Program and features an up-close viewing of the Atlantis orbiter. Developed by Delaware North Companies Parks & Resorts, operators of Kennedy Space Center Visitor Complex for NASA since 1995, as well as St. Louis-based PGAV Destinations, in partnership with NASA, Space Shuttle Atlantis is the marquee element in a master plan for the Visitor Complex.
Mousetrappe worked with PGAV Destinations, the lead design firm, to design and produce content for the attraction’s preshow which guides audience members through an all-new architectural projection adventure. Mousetrappe’s creative team, with Adam Bezark, of The Bezark Company, were responsible for producing feature films that are a unique part of the visitor’s experience at the center’s new attraction. The show takes visitors into a world where the intersection of rich storytelling and cutting edge technology creates a breathtakingly powerful experience. Eden FX and HOS (formerly House of Salt) were also retained by Mousetrappe to create and produce digital sequences for the attraction.
The goal of Space Shuttle Atlantis was to inspire the next generation of explorers – a fundamental mandate that is deeply infused into each and every facet of the attraction. It was imperative to create a preshow experience that could engage audiences who may have entered the attraction without an established, personal connection to the shuttle program.
The multi-stage, pulsed theater experience provides just the right mix of storytelling and historical context in order to usher visitors into the optimal emotional space for their first encounter with Atlantis. By creating a powerful and long-lasting connection between the guests and Atlantis, it fully engages visitors and encourages them to explore the remaining attraction exhibits.
Multimedia Presentation Team:
Owner – NASA
Concessionaire / Operator of Kennedy Space Center Visitors Complex – Delaware North Parks & Resorts
Exhibit Designer / Media Producer / Architect – PGAV Destinations
General Contractor – Exhibits – The Nassal Company
Show Producer / Media Producer – Mousetrappe
Show Writer – The Bezark Company
Additional Animation & VFX sequences – Eden FX and HOS (formerly House of Salt)
Lighting Designer – Fisher Marantz Stone
Audio / Visual Hardware Designer & Contractor – Electrosonic, Inc.
About the Muse Awards
The Muse Awards recognize outstanding achievement in museum media. Presented to institutions or independent producers using digital media to enhance the museum experience and engage new audiences, the Muse Awards celebrate scholarship, innovation, creativity and inclusiveness.
About Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Complex brings to life the epic story of the U.S. space program, offering a full day or more of fun and educational activities, including the Kennedy Space Center Tour featuring the Apollo/Saturn V Center with an actual Saturn V moon rocket, the new Angry Birds™ Space Encounter, Shuttle Launch Experience, 3D IMAX® space films, Astronaut Encounter, Exploration Space: Explorers Wanted and many other interactive exhibits. The new $100 million home for Space Shuttle Atlantis opened June 29, 2013. Admission also includes the U.S. Astronaut Hall of Fame®, featuring historic spacecraft and the world's largest collection of personal astronaut memorabilia, which opens daily at noon and closing times vary by season. Only 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. Admission is $50 + tax for adults and $40 + tax for children ages 3-11. The Kennedy Space Center Visitor Complex Annual Pass is $75 + tax for adults and $60 + tax for children ages 3-11. For more information, call 877-313-2610 or visit http://www.KennedySpaceCenter.com.
About Mousetrappe
Mousetrappe has built an industry-wide reputation as the innovative leader in Design, Media Production, and Mapped Projection. The go-to Design and Production studio for the biggest names in entertainment, Mousetrappe has contributed its audience-immersing magic for such major brands as Disney and Universal, Harry Potter, and Space Shuttle Atlantis℠. Led by a team of multi award-winning creative and technology talent, Mousetrappe continues to design and produce shows, exhibits and attractions that thrill and entertain millions. http://www.mousetrappe.com
About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of museums and cultural destinations. Services include exhibit design, architecture, retail design, and strategic master planning. Offering the benefits of an interdisciplinary approach to design, the PGAV Destinations team provides the storytelling, design, and project management skills to create successful projects and meet mission and business goals. PGAV clients include industry leaders such as the Biltmore Company, Cincinnati Museum Center, Georgia Aquarium, National Geographic, Saint Louis Zoo, and SeaWorld Parks and Entertainment. http://www.PGAVDestinations.com
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CONTACT:
Kennedy Space Center Visitor Complex
Andrea Farmer
afarmer(at)dncinc(dot)com
(321) 449-4318
Mousetrappe
Ann Hathaway
ann_hathaway(at)mousetrappe(dot)com
(818) 972-2525
PGAV Destinations
Ben Cober
ben.cober(at)pgav(dot)com
(314) 231-7318
Ann Hathaway, Mousetrappe, +1 (818) 972-2525, [email protected]
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