Starkstrom, MAQUET, and STERIS Create a Diverse Competitive Landscape in the European Integrated Operating Room/Theatre Market, Reports iData Research
Vancouver, BC (PRWEB) July 23, 2013 -- Since the introduction of the concept of an integrated operating room/theatre (OR/OT), the idea of integration has evolved. While no universally accepted definition of an integrated OR/OT exists, a standard definition of a digitalized OR/OT includes an integration hub/router, a touchscreen control and the appropriate cables that give the ability to manage and extend critical video data inside and/or outside the OR/OT, as well as a purpose-built system that aims at increasing procedural efficiency.
According to iData Research, the leading authority in global medical market research, in 2012, the European market for OR/OT integration components was worth over €64 million and experienced the largest growth out of all other segments of the Video, High-Tech and Integrated OR/OT Equipment market. “Historically, this market has been controlled by companies which provide full integration solutions such as Stryker, Karl Storz, and Olympus, whose products offer centralized control of the entire OR/OT,” explains Dr. Kamran Zamanian, CEO of iData Research. However, customer need and restrictions on spending have changed the OR/OT integrated component market. There has been a shift towards systems that aim to help medical efficiency and work through the digitization of the OR/OT through systems that send images and patient data over existing IT networks via the video-over-IP route. These systems are generally less expensive than full integration component systems but still help to maximize staff communication, OR/OT efficiency, and connect all imaging modalities to one centralized video management platform. The resulting efficiency leads to overall decreased patient return rates, as these devices create an interrelated system where surgeons have direct access to patient records at the time of the surgery and the ability to store and view data in and outside of the operating room.
The European integrated component market saw an influx of companies that now offer digitalized OR/OT components. Starkstrom, a strong competitor in the UK, now offers a full integrated component called the S-equiP system. MAQUET provides telemedicine and digital connectivity solutions, and through their partnership with Richard Wolf, can offer full integrated options. STERIS, a competitor in the theatre lighting, surgical table and equipment boom market, is also an emerging player in the integrated OR/OT market as it provides an integrated OR/OT solution called the Harmony iQ™ 2000 and 3000. Moreover, companies such as Barco and eSaturnus offer more budget friendly digital OR/OT component systems such as the Nexxis and NUCLeUStm respectively.
A synopsis for each market intelligence publication in the global series on the Markets for Video, High-Tech and Integrated OR/OT Equipment covering the U.S., Japan, as well as 15 European countries is available here. The full series provides a comprehensive analysis including procedure numbers, units sold, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success strategies in each market and segment. The reports also cover markets for: surgical camera systems, image capture ad recording devices, surgical displays, surgical light sources, operating theatre lighting, surgical boom, surgical table, surgical headlights, surgical microscopes, and insufflation devices.
About iData Research
iData Research is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in areas such as: urology, gastrointestinal devices, laparoscopy, wound and tissue management, and soft tissue repair.
Paula Olsen, iData Research, http://idataresearch.net/idata/index.php, 604-266-6933, [email protected]
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