Steel Blaze Introduces New Line of Mens Watches, The SOB Collection
Las Vegas, NV (PRWEB) July 25, 2013 -- Steel Blaze, maker of fine and affordable stainless steel jewelry and watches has launched its SOB line of men’s watches. The men’s SOB collection of stainless steel watches distinguishes itself from the pack by offering a simple but attractive design with fourteen unique dial colors to choose from.
The SOB collection of timepieces was created as the result of a magical collaboration between Universal Watch Co., Inc.’s Raphael Cohen of Las Vegas, Nevada and Michael Brennion of Besançon, France. The partnership between the two innovators was established in 1994 when they joined together for the distribution of AKTEO thematic watches in the United States. In 2008, they partnered again to create a watch line that had a simple design with the absolute best quality manufacture. The result is the SOB collection by Steel Blaze.
Each of the men’s SOB timepiece’s manufactured with a Ronda Slimtech 1062 Swiss quartz movement and has a scratch-resistant sapphire crystal installed. All of the SOB men’s watches are water-resistant to 5 ATM or 165 feet, is 100% pure, nickel-free stainless steel and has a 40mm case diameter with a super slim 6.5mm case thickness. All the watches are equipped with a fine leather strap. The SOB men’s watches carry a retail price of $395 with a 2-year warranty. They are 2 case colors available, as well as fourteen different dial colors including: white, black, orange, green, red, blue, yellow, pink, purple, plum, sky blue, navy blue, dark red and tangerine. The SOB collection has a large dial, so it is marketed towards men but either men or women may wear the collection.
While the “SB” logo does stand for “Steel Blaze,” the collections “SOB” does in fact stand for the controversial name, “Son Of a B*tch.” Company president, Raphael Cohen, elaborates: “I wanted a name that was going to shock people. It’s a great name!”
Universal Watch Co., Inc. (UWC) is the United States distributor for Steel Blaze stainless steel jewelry, watches and accessories, as well as Boccia Titanium jewelry and watches, TeNo Stainless Steel jewelry and watches, and The TitanFactory titanium jewelry. UWC is the only seller in the world for the Steel Blaze SOB collection. UWC ships worldwide from their website and also sells a collection of SOB Watches on Amazon.com.
Nadine Kluger, Universal Watch Co., Inc., http://www.boccia.com, (702) 736-6006, [email protected]
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