Steelyard Launches Design Industry Resources for Las Vegas Market
TAMPA BAY, Fla. and LAS VEGAS, Nev. (PRWEB) December 15, 2015 -- Steelyard has partnered with International Market Centers to help designer attendees and brand exhibitors leverage the most from their investments in Las Vegas Market, further enhancing the in-person experience of Market with a year-round experience online. The collaboration leverages Steelyard’s ability to promote exhibitor products in their web and mobile online marketplace — and a new search and planning tool that aids in market preparation.
Las Vegas Market is a twice-yearly event providing a vital in-person experience for thousands of furniture and home décor suppliers — and for the myriad of design professionals and professional buyers seeking those products for design projects, showrooms and resale. Steelyard (previously TODL) is the largest professional online marketplace enabling product research and specification year-round through its newly-released, cutting-edge web and mobile platform.
“The design community is an important component of our market, and partnering with Steelyard assists our interior designer attendees in connecting with brands and products before, during and after Market,” said Karen Olson, SVP of Marketing of IMC. “We continue to explore relevant ways to connect our buyers and designers with the most appropriate products for their needs and to expose them to new resources. This is one more way of doing that. As a result, our tenants and exhibitors benefit from increased and pre-educated foot traffic and gain valuable insight into which of their products are of interest to the design community.”
The new Las Vegas Market Product Search & Planning Tool in Steelyard enables professional designers to browse products and brands by category, search by keyword and filter based on specific needs. A single click enables them to select those brands that fit their buying needs and add the brand to their “Must See” list. From there, they can organize the list alphabetically, by building and location or by their newest additions.
“Designers need to maximize their time at market by knowing which showrooms have the products they specify – whether they be luxury or mid-range, mass-manufactured or bespoke,” said Stacey Tiveron, founder of Steelyard. “Brands need the right buyers in their showrooms – those that purchase their type of products. Partnering with Las Vegas Market is about leveraging technology to directly affect the market experience; ultimately enabling more efficient and rapid commerce between professional designers and the brands that serve them.”
The Las Vegas Market section in Steelyard opens with brands including Oxford Garden, Jaipur Rugs, Gabby, GO Home, Peninsula Home Collection, Sunpan, VIG Furniture and Zuo Modern Inc. Many other designer-friendly brands are included and more are in production to launch between winter and 2016's summer Market. Each and every brand is enabled, at both the brand and product level, to be searched and added to each attendee's "Must See" list.
About International Market Centers and Las Vegas Market
International Market Centers, L.P. (IMC) is the world's largest operator of premier showroom space for the furnishings, home decor and gift industries, with 12.1 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC's mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home decor and gift industries.
Las Vegas Market
Since its launch in the summer of 2005, Las Vegas Market has become the most comprehensive furniture, home décor and gift market in the Western United States, presenting a unique cross-section of 2,700+ resources in an unrivaled market destination. Twice a year, thousands of retailers and designers come to Las Vegas Market to see what’s new, what’s hot, and to get ahead of trends for the coming season.
About Steelyard
Steelyard is an 18-year-old company that is a pioneer in leveraging technology to power design-industry commerce. Our online and mobile platform connects professional designers with compelling brands — blending inspiration and efficiency to create the commercial and residential design industry’s premier online marketplace. For more information, please visit us at http://www.SteelyardAccess.com.
Nate Warren, Fusion Marketing Partners, https://fusionmarketingpartners.com, +1 (720) 244-4734, [email protected]
Share this article