“Franchise marketing faces a challenge: national brands and marketers need to grow sales at the local level while protecting their brand equity,” said Dan Forootan, president of StreamSend Email Marketing. “What they are discovering is that centralizing and automating email marketing are powerful ways to localize national marketing strategy while delivering targeted, campaigns -- personalized, localized and measurable -- with a consistent brand image. Here are six real capabilities that make a compelling argument for centralizing their email marketing campaigns.”
1. Build Brand Power
Leverage - don’t lose - brand equity. Manage brand consistency across the entire organization from one central location.
2. Think Globally, Act Locally
Increase sales with a centralized email marketing approach built on local relationships. Send campaigns to customers franchise-wide with geo-targeted promotions corresponding to individual franchise locations.
3. Get the Best Seat in the House
Collect valuable data. A centralized approach will enable you to collect and immediately analyze actionable data franchise-wide to help you spot trends and tweak your campaigns for “optimail” results.
4. Compare & Contrast – and Learn
Gain the ability to do multi-level reporting. Report on campaigns globally or by individual locations, then find out what works (and what doesn’t) so locations can learn from one another.
5. Max out the Marketing Investment
Maximize time and minimize resources. Leverage the data collected franchise-wide to develop triggered, personalized email communications that cross-sell and upsell customers based on purchase history and preferences.
6. Treat them like Royalty
Know and nurture best customers. Sending email campaigns from a centralized database lets franchises set up loyalty or VIP programs and monthly coupons that direct people to their local store.
Learn more about how franchise email marketing can be powered by centrally managed campaigns that control brand consistency while delivering local, personalized messages, read StreamSend’s Franchise Email Marketing Guide at http://www.streamsend.com/FranchiseEmailMarketingGuide.
StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit http://www.StreamSend.com/FranchisePR.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.
Jim McNulty, StandPoint Public Relations, +1 (508) 481-2024, [email protected]