StrikeTru selected by Richmond Supply to Increase SKU counts & Accelerate Time to Market

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Richmond Supply extends its strategic relationship with StrikeTru to accelerate eCommerce growth

StrikeTru, a disruptive digital services firm is helping Richmond Supply Inc. a wholesale distributor of Industrial Supplies, maneuver its growth initiatives with a fully integrated cloud-based connector solution that allows Affiliated Distributors (AD) members to integrate AD eContent Services, with ERP, PIM and eCommerce systems to streamline and automate product content workflows.

This end to end product information management for eCommerce project is part of RSC’s aim to be more efficient, agile and responsive and to expand its business in the face of evolving circumstances. StrikeTru will deploy its AD eContent Data connector for Akeneo PIM to streamline the process of onboarding new and updated products from AD into RSC's ERP, PIM, and Magento applications. The data will be sourced from Affiliated Distributors eContent database that houses over 4 million richly described products. The connector will not only help minimize the cost of acquiring and deploying AD eContent for RSC’s growth initiatives but equip them to onboard and manage large product data sets from multiple sources, increase the breadth and depth of its product lineups, drive greater operational efficiencies and offer a best-in-class eCommerce environment to its customers.

With this project, Richmond Supply is extending its relationship with StrikeTru to help meet their growing digital transformation and product content needs.

“We trust StrikeTru to help us meaningfully implement our digital expansion initiatives," said Levi Hill, President at RSC. “StrikeTru already has a deep understanding of our product data enrichment needs and in the past helped us enhance data quality dramatically, and reach new markets. Automation, optimized onboarding processes, full integration and increased agility will not only provide better eCommerce, but also better customer experiences.”

The integrated solution involves matching, de-duping, aggregating and merging product records from AD into RSC's ERP system and Magento eCommerce site, quickly and cost effectively.

"We look forward to strengthening our collaboration with Richmond Supply to drive its eCommerce operations more efficiently, improve its online presence, and grow its business,” said Harry Singh, Partner at StrikeTru.

About StrikeTru
StrikeTru is a digital services firm helping small and mid-sized companies grow eCommerce sales. From PIM/MDM/DAM/eCommerce consulting and implementations, to product data acquisition and syndication services, to cloud PIM and DAM solutions - StrikeTru is a one-stop-shop for powerful and affordable solutions for a range of industries. For more information, visit and follow us @StrikeTru on Twitter & LinkedIn.

Phone: +1 832 303 3257


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Vik Gundoju
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