StrongView Adds New Contextual Marketing Capabilities to Its Marketing Cloud
Redwood City, Calif. (PRWEB) July 02, 2014 -- StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced new contextual marketing capabilities for Message Studio, StrongView’s cross-channel Marketing Cloud. This latest release of Message Studio introduces many new and enhanced features for leveraging ad-hoc third-party data and executing highly contextual messages across any offline or online channel.
StrongView Message Studio set the bar for contextual marketing with last year’s announcement of InteractionStore, the industry’s first cloud-based customer insight solution capable of analyzing and acting on cross-channel customer interactions. With this recent update, Message Studio raises the bar even higher with the ability to automatically import any third-party event data (e.g. call center, Facebook, etc.) for analysis and targeting, and then push relevant messages out via any messaging channel of the marketer’s choosing.
In addition to expanded channel messaging, StrongView has added native push messaging capabilities within Message Studio’s drag-and-drop lifecycle marketing module. This enables enterprise marketers to create multistep, multichannel programs, delivering messages to mobile application and devices in coordination with other messaging types such as email, SMS and display.
“The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way,” said Mark Parks, vice president of product at StrongView. “With its unparalleled capabilities for accessing, analyzing and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals’ current context and relationship to their brand.”
As customers interact with brands across multiple channels, marketers need to be able to capture that information and act on it in real time to remain relevant. Message Studio’s enhanced ability to leverage any ad-hoc channel for both targeting and messaging ensures that marketers are properly equipped to embrace the industry’s shift to contextual marketing.
NEW CONTEXTUAL MARKETING CAPABILITIES
• Automatic Third-Party Data Import – Take targeting and segmentation to a new level by bringing in any user-defined event data, such as call center activity, page views, Facebook likes, mobile engagement and more.
• Unlimited Cross-Channel Execution – Easily add any outbound message channel to lifecycle or batch mailings with Message Studio’s new open channel integration framework. Experience true cross-channel messaging that conforms to how your customers interact with your brand.
• Native Push Messaging – Drive engagement with your mobile customers with in-app messaging that can be easily added to any cross-channel lifecycle marketing campaign using StrongView’s drag-and drop designer.
"At Extra Space Storage, we share StrongView's vision for contextual marketing, which is why we're excited about Message Studio's many new features for cross-channel engagement,” said Melissa Burdon, Marketing Optimization Director at Extra Space Storage. “By making it easier to target off cross-channel data and integrate push messaging into email campaigns, StrongView demonstrates its commitment to helping enterprise marketers push the boundaries of their digital marketing efforts."
ABOUT STRONGVIEW
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and an8alysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.
Julia Gotwald, New Venture Communications on behalf of StrongView, http://www.strongview.com, +1 (703) 973-7392, [email protected]
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