West New York, NJ (PRWEB) July 31, 2013 -- Stur, a natural stevia liquid water enhancer, helps people love drinking water with natural, calorie-free, refreshing fruit flavors. Sweetened with stevia and natural fruit flavors, Stur is great tasting, has 0 grams of sugar, 0 calories, 7 essential vitamins, and comes in a fun-to-use, portable fruit shaped bottle.
Developed by husband and wife team, Neel Premkumar and his wife, Rama, Stur’s mission is to help millions of Americans drink more water. "My initial goal was to create a product that would help my wife naturally drink more water while she was pregnant with our twin girls," shared Premkumar. "With the average American only drinking 2.5 glasses of water a day, I am excited to be able to spread our mission with the launch of Stur, a great-tasting product, free of artificial sweeteners, flavors or colors," added Premkumar.
Stur contains natural stevia leaf extract. The sweet leaves of the stevia plant have been safely used as a sweetener in South America for centuries, and are recognized as safe by the Food and Drug Administration (FDA) for the general population, including pregnant women and children. Stur product highlights include:
- Sweetened with natural stevia leaf extract and natural fruit flavors
- Six flavors including: Proudly Tea & Lemon, Purely Orange Mango, Only Mint Cucumber, Simply Strawberry, Honestly Lemonade, Truly Pomecranberry
- 0 calories, 0 grams of sugar, and 7 essential vitamins (A, D, E, B3, B5, B6, and B12)
- No artificial sweeteners, colors, or flavors
- Portable, reusable, and recyclable packaging
Designed for people on-the-go, Stur comes in a unique, patented fruit-shaped 1.9oz pocket-sized bottle, and has a unique SuperControl squeeze-top, for portion control. It is recommended to shake the bottle well and then squeeze for up to 10 seconds into water for each serving. Stur bottles offer 18 (8oz.) servings per bottle.
"To quench our thirst and stay hydrated, the 2010 Dietary Guidelines for Americans encourages us to drink water and other fluids with few or no calories," notes Jenna A. Bell, PhD, RD, Nutrition Advisor to Stur and Dietitian with Pollock Communications. "Stur is perfect for people craving a refreshing and on-the-go alternative to plain water, as well as a great option for people living with diabetes," added Dr. Bell.
In addition to the company’s mission of helping people to love drinking more water, Stur contributes proceeds from sales to 1% for the Planet, a non-profit organization that channels money specifically to Clean Water Fund and Charity:Water.
About Stur: Stur, a natural stevia liquid water enhancer, helps people love drinking water with natural, calorie-free, refreshing fruit flavors. Stur can currently be purchased on the company website and amazon.com. To learn more about Stur Liquid Water Enhancer, visit http://www.sturdrinks.com, or follow on Facebook (http://www.facebook.com/sturdrinks) and Twitter (http://www.twitter.com/sturdrinks).
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Kate Conti, 617.694.8147, [email protected]