SCOTTSDALE, Ariz., May 3, 2018 /PRNewswire-iReach/
STYR Labs, a personalized-nutrition app and smart device company, is launching the "Weight Management IQ Initiative," where the company will give away one of its industry-leading PHYSQ Smart Scales with every annual upgrade to the STYR Plus version of the app.
"Obesity rates are flat out alarming, with the latest CDC figures showing 70 percent of adults, aged 20 and older, classified as obese or overweight - up nine percentage points in just 10 years," John Siefert, STYR Labs' Chief Marketing Officer said. "If our goal is to make the world a healthier place," Siefert continued, "let's start by defining how we can use our app and devices to help people manage their weight, food choices and health plans to reverse this obesity trend."
From this was born the STYR Labs' "Weight Management IQ Initiative," where users can upgrade to the STYR Plus version of the app for $59.99 annually, and receive a free state-of-the-art PHYSQ smart scale to start their weight management journey.
The PHYSQ Smart Scale uses bioelectrical impedance to capture weight, bone density, BMI, visceral fat, body fat percentage and water content in the body, all of which link and sync with the STYR Labs app. With the STYR Plus upgrade, users can track their progress over extended periods of time and work with in-app coaches as they manage their weight loss goals, while also tracking and logging activity, hydration, food choices, sleep and more.
"Though we did not create our personalized nutrition app or the PHYSQ scale as 'weight loss' products, we have learned they are having a positive impact on our customers' body composition and weight management goals," Sergio Radovcic, STYR Labs' CEO said. "So, we have increased production of our PHYSQ Smart Scale and set aside a couple thousand scales for this special program. We feel the smarter people are about their own body, the better decisions they will make to live a healthier life," Radovcic added.
About STYR Labs
Launched in 2014, STYR Labs' singular focus is to make the world a healthier place through the personalized-nutrition-as-a-service STYR Labs app and devices. With the ability to sync and link devices that track activity, body composition and hydration, coupled with the world's first voice-activated food-logging system that tracks macro and micronutrients per meal, the platform paints a unique picture of every user. Evolving with each user through machine learning technology, the STYR Labs app makes supplementary recommendations that are personalized to the individual, and can be ordered as subscriptions that are then delivered directly to our customers' doorsteps.
Media Contact: Ian Shiell, STYR Labs, Inc, 6023451990, firstname.lastname@example.org
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SOURCE STYR Labs