Summer 2015 Grid℠ Report: Marketing Automation Software Rankings
CHICAGO – July 8, 2015 – (PRWEB) July 08, 2015 -- G2 Crowd, the business software review platform, today published its Summer 2015 Grid℠ report which ranks the best marketing automation platforms to help technology buyers, investors and analysts make better software purchasing decisions. HubSpot topped overall user satisfaction in the Leader quadrant and Autopilot, GreenRope, Plumb5 and Right On Interactive appeared on the Grid℠ for the first time.
Based on data from more than 2,700 crowdsourced user reviews written by business and marketing professionals, the Grid℠ report analyzed customer satisfaction and market presence. Satisfaction rankings are generated from user reviews, and market presence is calculated from vendor size, market share and social impact. Through a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche.
“From content management to lead generation, marketing automation technology is a critical tool for small businesses and enterprises alike to make better business decisions, improve efficiency and enhance customer experience,” said Tim Handorf, co-founder and president of G2 Crowd. “But there are a slew of solutions for these businesses to choose from and it’s often difficult to narrow down the best options. Through authentic peer reviews and synthesized social data, our Summer 2015 Grid℠ report is brings transparency to businesses’ marketing automation purchasing decisions, ultimately improving satisfaction and loyalty to vendors.”
Of the more than 100 software vendors listed in G2 Crowd’s Marketing Automation category, the ranked products each received 10 or more reviews to qualify for inclusion on the Grid℠.
Leaders in the Summer 2015 Marketing Automation Grid℠
The following vendors scored high in both customer satisfaction and have a substantial market presence:
• HubSpot
• Oracle Eloqua
• Pardot
• Marketo
• Act-On
• Infusionsoft
High Performers in the Summer 2015 Marketing Automation Grid℠
The following vendors scored high in customer satisfaction but have a smaller market presence:
• CallidusCloud
• ONTRAPORT
• Salesfusion
• OutMarket
• LeadSquared
• Net-Results
• Right On Interactive
• Autopilot
• eTrigue
• Hatchbuck
• GreenRope
The Summer 2015 report also includes Grids℠ representing reviewer company size segments: Small Business (50 or fewer employees), Mid-Market (51 to 1,000 employees) and Enterprise (1,001+ employees). The Leaders and High Performers for each segment are:
Grid℠ for Marketing Automation (Small Business):
• Leaders: HubSpot, Pardot, Act-On
• High Performers: ONTRAPORT, Autopilot, Net-Results, OutMarket, LeadSqured, Salesfusion
Grid℠ for Marketing Automation (Mid-Market):
• Leaders: Pardot, Marketo, HubSpot
• High Performers: Salesfusion, OutMarket, LeadSquared
Grid℠ for Marketing Automation (Enterprise):
• Leaders: Marketo, Oracle Eloqua
• High Performers: HubSpot, Pardot
Key Findings
Across all marketing automation tools, reviewers reported the product they use meets their requirements at an average rate of 85%, and on average reviewers said they were 85% likely to recommend the product they use.
Outbound email sending was the highest-rated feature across all products, with 90 percent satisfaction. Standout companies with this feature included Hatchbuck (98 percent satisfaction) and ONTRAPORT (97 percent satisfaction).
Ease of setup was the lowest-rated feature across all products, with 78 percent satisfaction; however, there were several standout companies with this feature, including Autopilot (92 percent satisfaction), along with LeadSquared and Net-Results (each with 91 percent satisfaction).
Since G2 Crowd’s Fall 2014 Marketing Automation Grid℠ some vendors have experienced significant moves in their quadrant position. Both CallidusCloud and eTrigue moved from a Niche product to a High Performer, increasing in satisfaction by 10 points and 19 points, respectively. In addition, Infusionsoft moved from Contender to Leader, increasing in satisfaction by 35 points and market presence by nine points.
Additional highlights from the marketing automation reviews on G2 Crowd:
“We recommend HubSpot to clients because it gives you solid, actionable insights. The reporting is intuitive, digestible and clear. You can integrate all your channels (social, blog and email) in one platform meaning all your activity is centralized and reporting is quick and easy.”
- Andrew McKay, Planner at Earnest
“[Oracle] Eloqua truly facilitates the full spectrum of generating awareness and engagement, to providing content and useful differentiators, all the way to scoring leads and routing them through CRM to the right rep. Its a critical tool to database marketing.”
- David Smith, Digital Marketing Specialist at Sigma-Aldrich
“Pardot is an incredibly easy and powerful marketing automation tool. Everything has been designed with your end users in mind and it makes our jobs very easy (and fun!). I love that I can pull quick and accurate reports, as well as drill down into prospects to provide more detailed information when I report out each month to my team.”
- Kayleigh Fontana, Marketing Campaign Manager at TeleTracking Technologies
“Marketo has been the go-to tool for my team to solve our marketing and operational challenges and we have always been able to come through with an appropriate, scalable solution because of their powerful workflow and automation capabilities.”
- Valerie Armstrong, Marketing Operations Manager at SmartBear Software
“The new [Act-On] interface is very easy to use, combining email automation, web prospect information, landing page creation and social media usage all within one platform, unlike many other platforms which have some but not all features included. The new email editor is great and makes it very easy to do more complicated layouts (tables, columns, etc.) and there are now more step options in the automated programs than we’ve seen in other marketing automation software.”
- Julie Tillyard, Marketing Operations and Field Manager at GMO GLOBALSIGN LIMITED
“[Infusionsoft] lets us pull together the key aspects of our sales and marketing processes without getting overwhelmed by data. Many CRM programs sap all the fun out of selling by making it all about the data. [The program] really lets us store and use the data about customers we need but the views are clear and understandable and do not make my reps crazy.”
- Dan Griffith, VP of Sales at Essential Education
Premium marketing automation product research access can be purchased on G2 Crowd’s website for $599. The report offers the original data for filtering and weighting, as well as individual profiles of each platform, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of theGrid℠ will provide updated rankings based on the latest reviews and social data.
Be sure to check out the new Grid℠ for the best marketing automation software and subscribe to the premium research.
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About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages its roughly 33,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by more than $4.5 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.
Tris Clark, G2 Crowd, +1 (415) 691-1934, [email protected]
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