Summit Brands Introduces Glisten® Microwave Cleaner with Foaming Power

News provided by

Summit Brands

Jan 29, 2015, 08:00 ET

FORT WAYNE IN (PRWEB) January 29, 2015 -- Summit Brands has introduced Glisten® Microwave Cleaner, a new product that makes cleaning the microwave fast and easy. The key is in its innovative foaming scrubber, which steams when heated to soften the toughest build-up and stains from the inside of the any microwave oven while freshening it. Just heat to activate the foaming power and then simply wipe away messes with the hard working scrubber to reveal a clean and stain-free microwave.

In keeping with Summit Brands Sustainability Mission, Glisten® products are specially formulated and designed to be Safer More Responsible Products. The new Microwave Cleaner with foaming power and hardworking scrubber is the first of its kind in a growing consumer category

“93% of U.S. Households own a microwave oven, so when we looked at the cleaning category we saw no major product designed to specifically clean the microwave, we knew we had an opportunity to offer consumers an innovative product to fill that cleaning void. We’re excited to bring all the qualities that consumers want and need with our new product,” said Scott Wolff, Vice President of Marketing for Summit Brands.

Glisten® Microwave Cleaner will have a suggested retail price of $4.38.
About Summit Brands
Summit Brands is privately owned and operated in Fort Wayne, IN. Formerly Iron Out, Inc., the company started with distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwestern United States and has since grown to national and global distribution. Summit Brands provides branded specialty cleaning products. Since its founding in 1958, Summit Brands has exceeded customer expectations through sustainability, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain, laundry and appliance cleaning problems. Some of their top selling brands include Super Iron Out®, Glisten®, White Brite®, Woolite® At-Home Dry Cleaner, Plink®, and DrainOut®.

For more information about Summit Brands or their product lines, please contact info(at)summitbrands(dot)com or visit the website at http://www.summitbrands.com.

Benjamin Peppler, Summit Brands, http://www.glistencleaners.com, +1 260-483-2519 Ext: 280, [email protected]