Dallas, TX (PRWEB) September 10, 2015 -- Systemware, Inc., a leading provider of enterprise content management (ECM) solutions, today announced that Frankie Basso, formerly Vice President of Marketing, has been named President and Chief Operating Officer (COO). In his new role, Basso will be responsible for the day-to-day leadership of the company's sales, corporate marketing, development, support and services organizations.
This move leverages Basso’s deep experience in and passion for user experience and usability. A pioneer of Systemware’s ECM Individualized initiative, Basso believes users should be able to customize software functions and features to their specific needs, personalizing the way they interact with information to increase productivity.
"The success that Systemware has had in helping customers navigate through the transformation from traditional to digital business models is reinforcing our initiative to individualize the ECM experience," said Basso. "I am eager for our team to continue to innovate and set a new standard in the industry."
With the increased focus on user experience, Systemware’s Content Cloud continues to gain traction in a space historically rich with vendors dictating how users engage with their content. Systemware’s ECM offering reaches beyond business requirements and meets the individual needs of users in a company including IT architects, department heads and end users. Content Cloud’s context-centric views curate what a user wants to see, when they need to see it, and in the context of their own work.
Basso has served with Systemware for more than 20 years in sales, marketing and product management roles. Prior to his new role, Basso built a strong track record of execution and results as Systemware's Vice President of Marketing. His responsibilities and influence extended to many aspects of the organization including strategic planning, broadening Systemware's product offerings and brand awareness. Under his leadership, the company's flagship intelligent content network, Systemware Content Cloud, has been established as an award-winning ECM solution.
As President and COO, Basso’s objectives include setting the strategy, driving execution and creating best practices for Systemware’s industry-leading offering. Directed by Basso’s future-looking expertise, Systemware will continue pursuing the next generation of intelligent curation of content.
Systemware has been a leader in enterprise content management for more than 30 years, with its ECM solutions deployed in many of the largest organizations in the world helping them to effectively and efficiently capture, index, store and manage billions of documents. Systemware’s high-volume content management solutions are utilized in many industries — including financial services, insurance, healthcare and retail — to capitalize on information assets, improve customer service, reduce operating costs, support compliance objectives and facilitate better-informed business decisions. Systemware offers a variety of deployment options, including on premises, cloud and hybrid. For more information, visit http://www.systemware.com or call 1-800-535-8681.
Gretha Loubser, Idea Grove, +1 (972) 850-5864, [email protected]