PORTLAND, Maine, July 29, 2020 /PRNewswire-PRWeb/ -- Rock band Tame Impala today announces the release of a special edition Nalgene bottle created with non-profit organizations REVERB.org and Oxfam to raise money for COVID-19 relief.
A limited number of Tame Impala Nalgene bottles will be available via Nalgene.com beginning July 29, 2020 with profits from the sale benefiting Oxfam's COVID-19 relief efforts and REVERB's environmental work. These limited edition bottles are available for $24.99 via Nalgene.com, with $15 of every bottle directly impacting not-for-profit environmental and public health causes.
For seven consecutive years REVERB and Nalgene have partnered to reduce single-use plastic from music events around the country and increase usage of reusable bottles among fans and artists. To date, the Nalgene and REVERB partnership, knows as #RockNRefill, has raised more than $2,000,000 for over 100 environmental & social causes and has diverted more than 3,000,000 single-use bottles from landfills. Nalgene has donated over 300,000 custom-designed reusable bottles to the effort.
Tame Impala works with REVERB to reduce the environmental impact of touring while also engaging fans in social and environmental causes at shows. They had just begun the 2020 tour in San Diego, California on March 9, 2020, when COVID-19 shut down all of live music. At the shows, fans were offered the chance to donate to causes for a similar bottle. As part of the RockNRefill program, REVERB provided water refill stations to ensure the bottles were useful immediately, eliminating hundreds of disposable plastic bottles from use at each show.
"Live music events have been a great way to educate about how reusable water bottles are for more than the gym or camping," says Elissa McGee, general manager, Nalgene Outdoor. "We're proud that with this program, even without live concerts right now, RockNRefill can still cut disposable plastic use while also supporting important causes."
REVERB's Co-Founder and Co-Director Adam Gardner adds, "REVERB's work is about engaging fans in supporting a better future for people and the planet. We know social and environmental causes are intrinsically linked, and we're proud to bring our artist partners together with Nalgene and Oxfam. We're especially impressed with Oxfam's immediate and powerful response to help people suffering due to COVID-19."
"As communities around the world struggle to cope with COVID-19 Oxfam is working with local communities in more than 60 countries and the U.S. to deliver lifesaving humanitarian aid and to help slow the spread of the virus," said Bob Ferguson, Music Outreach Manager at Oxfam. "Oxfam has a long history of working with partners in the music industry, and we're thrilled to have Tame Impala, REVERB, and Nalgene on our team as we work to meet the urgent needs of vulnerable communities around the world."
The Tame Impala bottle samples and photos are available to the media upon request.
About Nalgene
NALGENE® Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the mid-1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leak-proof and rugged properties of NALGENE's large selection of plastic containers. In response to this emerging demand, NALGENE Outdoor Products was formed and today the consumer-oriented business offers its customers a wide choice of safe, environmentally friendly, BPA- and BPS- free products that meet their lifestyle needs. For more information, contact NALGENE Consumer Products or visit http://www.nalgene.com.
About REVERB
REVERB is an environmental nonprofit empowering millions of music fans to create a better future for people and the planet through taking action at concerts and beyond. We partner with artists, festivals, and venues to reduce the environmental impact of live music tours and events while engaging the music community – music-makers and music-lovers – to create real, positive change. Since 2004, REVERB has worked on over 5,000 concert events and 250 tours, including Billie Eilish, Maroon 5, P!NK, Harry Styles, Dave Matthews Band, Jack Johnson, John Mayer, and many others. Learn more at REVERB.org
About Oxfam
Oxfam is a global organization working to end the injustice of poverty. We help people build better futures for themselves, hold the powerful accountable, and save lives in disasters. Our mission is to tackle the root causes of poverty and create lasting solutions. Oxfam is responding to COVID-19 by protecting and advocating for the most vulnerable people here in the United States and around the globe. We are working with partners in more than 60 countries to meet the needs of those who are suffering the worst impacts. Join us at oxfamamerica.org.
SOURCE REVERB
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