TapAnalytics New System Integration: Measuring Your Calls with CallRail
San Jose, CA (PRWEB) September 16, 2015 -- TapClicks focuses on building our customers the best integrated marketing reporting platform on the market and build extensive partnerships with the marketing services that integrate within TapAnalytics. Within the most recent TapAnalytics product release, TapClicks is excited to announce the addition of the CallRail call attribution service platform.
Collecting data from phone calls and attributing them to specific marketing campaigns is no simple feat - yet our partners over at CallRail have taken this very complex process and created a tracking system that connects inbound calls to each of your campaigns. TapClicks simplifies this further for marketers that rely on phone calls for part of their lead generation, this often elusive metric can now be displayed in their TapAnalytics Reporting Dashboard.
How Multichannel Call Attribution and In-Application Call Playback Can Benefit You
For agencies that have clients running campaigns with numerous inbound calling campaigns (often the case with agencies operating automotive classifieds), this is a key metric for measuring the effectiveness of a multi-channel campaign. With this recent addition of the CallRail, customers can now measure call tracking in the TapAnalytics dashboard.
Behind the engineering curtin, TapAnalytics displays CallRail data to show call performance on a campaign by campaign level all within the TapAnalytics dashboard. Number of phone calls? Done. Percent of calls answered? Done. Number of unique callers? Done. And this is the tip of the iceberg. Want to listen to your individual calls recorded by CallRail in your TapAnalytics dashboard? TapAnalytics can now do this at a greater level of detail.
The 'Value' of a Call - For Agencies, Enterprises and Digital Marketers
One of the most challenging tasks marketers have to answer is ‘what have you done for me lately’. This ongoing CallRail’s call conversion data give marketers and their clients a more complete understanding of how effective a campaign is from all avenues of contact.
‘What have you done for me lately’
This is the key question that CallRail answers. ”It closes the loop. A true way to measure and show what we (marketers) have accomplished,” says Mark Sullivan of CallRail.
The keyword tie back to an ad is CallRail’s primary use case - it enables a phone conversion to tie back to a PPC campaign. Mobile marketers pay close attention...your customer base is more likely to call vs submit a form. Having phone call tracking is key for measuring mobile leads.
With the TapAnalytics latest feature release, the TapAnalytics platform is more feature rich and flexible that ever before - adding new integrations to create the most powerful marketing analytics platform on the market, period. The full list of available digital marketing tools integrations is available at TapAnalytics.com/campaign-integration
About TapClicks
TapClicks, Inc. is a marketing technology company that delivers complete digital marketing reporting and analytics platforms to digital agencies, media companies, and enterprises, for improved marketing ROI. Its suite of products includes flagship TapAnalytics, which consolidates marketing campaign information and performance results into a unified digital dashboard, with automated reporting and analytics. TapAnalytics has enabled over 1,000,000 dashboards worldwide, at digital agencies and their clients, local media agencies, and enterprises spanning automotive, travel, real estate and more. TapClicks was founded in 2009, and operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America. For more information, please visit http://www.TapClicks.com.
About CallRail
Based out of Atlanta, CallRail believes that when business owners know which ads are driving phone calls, they can focus on the marketing campaigns that work — and stop wasting money on the ones that don’t. CallRail focuses on simplicity, self-sufficiency and friendliness - not to mention building the most powerful call tracking tool on the market. For more information, please visit them at http://www.callrail.com.
TapClicks, TapClicks, Inc., http://www.tapanalytics.com/, +1 408.725.2942, [email protected]
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