TasteBook Serves Up New Food Blog, TasteBook Blog Gives Voice to Celebrity Chefs and Passionate Home Cooks
New York, NY (PRWEB) September 26, 2013 -- Random House LLC announces the launch of the TasteBook Blog, on TasteBook, the online food community with over half a million members. The TasteBook blog features the voices of cooking enthusiasts from the TasteBook community, a dedicated editorial team, and culinary icons such as Martha Stewart and Bobby Flay. Tastebook has also partnered with sister site Biographile to help readers discover new and classic food memoirs and Food52, a food and cooking site with top-quality content from home cooks and experts. The Tastebook Blog aims to boost readers’ cooking savvy with tips and techniques, excerpts from new cookbooks, and topics inspired by conversation from the TasteBook community.
The TasteBook Blog features four main areas of content:
• Cook—learn kitchen techniques from the pros as you discover new ingredients and recipes. Read posts such as Martha Stewart’s tips for stocking a healthy panty and a guide to drying herbs from Food52.
• Read—discover new cookbooks such as The Catch: Sea-To-Table Recipes, Stories, and Secrets by Ben Sargent of the Cooking Channel show, “Hook, Line & Dinner.” Sample excerpts from food memoirs including, The Bizarre Truth by Andrew Zimmerman.
• Explore—go beyond the kitchen as you learn how to grow your own food, make your own pickles, and read first-person accounts of foodie experiences.
• Create – be inspired to create your own cookbook, and learn how readers have brought their cookbook creations back to their communities with real-life examples.
“TasteBook is a community which brings people together around all things related to food. In this spirit, we’ve recruited leading personalities in the culinary world along with our members to share their diverse perspectives on the TasteBook Blog,” says Lilly Kim, Associate Director, Digital Channel Development, who has spearheaded TasteBook efforts at Random House. “The blog will look to topics that are trending on the TasteBook community and add depth to these social discussions.”
The TasteBook Blog follows recent social enhancements made to TasteBook’s homepage and a price reduction on custom cookbooks. TasteBook members can make 25-page custom recipe books using personal recipes and those saved from the site for $24.95. Members always have the option to include additional recipes for $.20 each that can be added to the book at any time.
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About TasteBook
Follow your taste with TasteBook: the spot to discover, organize and share all your recipes. TasteBook allows you to search and collect recipes from hundreds of recipe sites across the web, upload your own personal recipes, and add recipes from unique TasteBook Edition eBooks. Create recipe collections, share recipe collections with your friends, or use them to make a beautiful, custom, printed cookbook. Join TasteBook today and get inspired. Founded in 2007, TasteBook is now part of Random House, Inc., as of 2012. For more information about TasteBook, visit https://tastebook.com
About Random House LLC
Random House LLC is a Penguin Random House company based in the U.S. Penguin Random House (http://www.penguinrandomhouse.com/) is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; Dorling Kindersley worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.
Milena Schmidt, Penguin Random House, 212-782-8829, [email protected]
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