Technical ProSource, an Atterro Company, Reveals Brand Refresh as Minneapolis Office Opens
MINNEAPOLIS, MN (PRWEB) July 31, 2015 -- Technical ProSource, an information technology staffing and recruiting firm within Atterro Human Capital Group, made several exciting announcements today, including the unveiling of a brand refresh, the opening of a new location, and the addition of new senior leadership. According to Clay Morel, executive vice president of Atterro, all changes align with the company’s strategic vision for growth and expansion.
“We have been in the business of IT staffing and recruiting for over 25 years, primarily in the Dallas and Houston markets," says Morel. “Technology isn’t slowing down, and neither are we. As we prepare for future growth, we want to put our best face forward. Our updated branding better reflects who we are and what we do. And our growing leadership team is going to help us get to where we need to be.”
THE REFRESHED BRAND
The brand refresh includes a new logo, tagline, and website. Susan Rylance, senior vice president of marketing and talent acquisition at Atterro, says the new look was designed to visually communicate the personality of the brand.
“Our people are friendly, approachable, and knowledgeable – and we want the brand to reflect these attributes,” shares Rylance. “With this in mind, we created branding materials that are modern and clean with a vibrant color palette.”
Rylance notes that the updated website offers easy-to-navigate functionality and even more information about IT staffing and recruiting, including a new blog. It also features the new logo which incorporates a power button icon made with the image of a person.
"As an IT staffing agency, we needed our logo to communicate both the people and technology sides of our business,” says Rylance. “The logo and tagline – Powering People – work together to emphasize how our IT recruiters focus on the people behind the technology.”
THE NEW LOCATION & LEADERSHIP
The brand refresh and website launch coincide with a ramp up for Technical ProSource to expand into new markets, starting with the Minneapolis office that opened today. The new office is housed in Atterro’s corporate headquarters in downtown Minneapolis. Like the other locations, the Minneapolis office specializes in staffing and recruiting for IT positions, including app development, database management, web development, IT security, and more.
To lead the changes taking place within Technical ProSource, staffing industry veteran Scott Garfield was recently added to the team as vice president. Garfield brings 20 years of staffing leadership experience to the role and has managed territories in excess of $150 million dollars.
“I could not be more excited about the future of Technical ProSource. We have plans to continue to open new markets, in addition to our newest office in Minneapolis, while further growing our existing business in Dallas and Houston,” says Garfield. “With our new leadership team in place and with the support of Atterro we are poised to have tremendous growth for years to come.”
Morel notes that in spite of all of the changes taking place within Technical ProSource, one thing remains the same: “Our commitment to our clients, talent, and employees continues to be #1. While we have a new look and are serving new markets, we will continue to offer the same high-quality service that people have come to expect from Technical ProSource.”
Atterro is a diverse family of specialty staffing and recruiting firms, each dedicated to a particular niche specialty. Atterro’s experienced industry professionals utilize the latest research, recruiting technology and assessment tools to serve clients through its five specialty brands—Digital People for creative, interactive and marketing, Hunter Hamilton for finance and accounting, Pro Staff for administrative and light industrial, Technical ProSource for information technology, and Ware Technology Services for engineering. Visit http://www.atterro.com.
SusanRylance, Atterro Human Capital Group, Inc, http://www.atterro.com, +1 612-373-2628, [email protected]
Share this article