Texas Farm Bureau Insurance Company VP of Marketing Receives Content Marketer of the Year Award
Dallas, TX (PRWEB) July 18, 2013 -- Kim Kemper, vice president of marketing at Texas Farm Bureau Insurance Company, was honored this week with the first D Custom Content Marketer of the Year award. Kemper, who entered 2013 with the highest rate of agent participation in her marketing program since it was launched, was chosen from a pool of marketing professionals from over 30 regional and national companies.
The Texas Farm Bureau Insurance Company content marketing program, which includes the print and digital magazine Texas Heritage for Living, a social media program for agents, and more, has helped the company win the J.D. Power & Associates award for customer service for two years in a row.
A readership survey in 2012 showed that the program had an overwhelmingly positive effect on the member audience, who said that it educated them on insurance offerings, gave them a favorable impression of the company, helped them feel more connected to their agent and more likely to take action, and helped them understand how to better protect their property and their family.
“The authenticity and quality of the content and storytelling from Texas Farm Bureau Insurance is of the highest level,” says Gordon Locke, president of D Custom. “It is something that other marketers can look to for inspiration when launching integrated content marketing programs for their own companies. Kim Kemper sets a high bar for future recipients of this award thanks to her creativity and dedication to success.”
"Integrated storytelling is a critical component in engaging our customer base, which spans every generation and walk of life,” says Kemper. “It is also an important part of how our agents provide authentic, meaningful service. Winning this award really means a lot to me, as it reflects upon a successful program that so many people are part of."
For more information about D Custom or the Content Marketer of the Year Award, please visit http://www.dcustom.com or contact Jessica Fritsche at 214-523-5231.
D Custom is an integrated content marketing agency located in Dallas, Texas. They work with B2B and B2C clients around the globe to help them drive sales through content. Brand journalists at heart, they develop your message and deploy it across channels to connect you to your audience online, in print, and beyond.
Jessica Fritsche, D Custom, http://www.dcustom.com, +1 214-523-5231, [email protected]
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