TFI Envision Designs Branding and Website for KangaTime®
Darien, CT (PRWEB) August 12, 2013 -- TFI Envision, Inc. was chosen by KangaTime® to develop the branding, tagline, website and introductory sales video. KangaTime is a new website that gives users the unique ability to create an online environment where they can collect, organize and safely store the most important memories (from photos, videos and audio to notes, quotes and words of wisdom) of their loved ones. Mark Beaven, founder, had the concept of KangaTime as a “better way to capture the special moments of my kids’ and family’s lives.”
TFI Envision, Inc. transformed this ‘idea’ into the new KangaTime brand identity and website. “Using KangaTime, I’ve created a living and constantly growing tribute for each of my kids, their grandparents and other close family members,” said Beaven.
The first step in the TFI Envision process involved creating the branding and tagline for KangaTime. The name KangaTime came from the idea that like a kangaroo’s pouch, KangaTime is meant to be a comfortable and nurturing place. The logo features the subtle outline of a kangaroo above the KangaTime typography. KangaTime is meant to be simple way to document life, and that was what inspired the tagline “Collect the pieces. Build a life story.”
To design the User Interface (UI) for the KangaTime website, the TFI Envision team collaborated with Beaven to identify the user needs and emotions involved with creating this online ‘home’ for their precious memories. Creating a stress-free online environment meant simplicity in design and ease of use was essential, as well as prompts to guide the user through the process. The result: a website with a User Experience (UX) that is easy and rewarding.
TFI Envision, Inc. also produced the selling video (on the landing page of the website) outlining the features and benefits and various tools that KangaTime offers in order to generate awareness and increase sign up.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
Liz Ball, TFI Envision, http://www.tfienvision.com, 203-845-0700, [email protected]
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