The Bon-Ton Stores, Inc. Supports the March of Dimes Imbornto® Campaign for Mother's Day and Father's Day
Milwaukee, WI (PRWEB) April 24, 2014 -- The Bon-Ton Stores, Inc. (NASDAQ:BONT), parent company of Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, is partnering with the March of Dimes to raise funds for the imbornto® campaign for Mother’s Day and Father’s Day.
This is the second year that Bon-Ton has partnered with the March of Dimes on a national level to raise funds to support the mission to help improve the health of babies. The campaign will run from April 23 through June 15 and customers will have the opportunity to support the cause in Bon-Ton stores, online at http://www.bonton.com, through the Bon-Ton Pinterest page and through dedicated texting codes. Last year Bon-Ton raised over $700,000 benefitting March of Dimes and their efforts to help parents and babies through research, education, vaccines and breakthroughs.
The March of Dimes imbornto campaign celebrates the unique things babies were born to do and thanks the mothers and fathers who brought them into the world. Their motto is “Every baby is born to do something great. But they can’t do it alone. Help them be born healthy and strong.”
Brendan Hoffman, President and CEO, The Bon-Ton Stores, Inc., said, “We are thrilled to partner with the March of Dimes, for the second year, in support of such a great cause. Bon-Ton is offering many ways for customers to get involved and help support the imbornto® campaign this Mother’s Day and Father’s Day.”
“March of Dimes is thrilled to have the support of The Bon-Ton Stores for the second year as a Presenting Sponsor of the imbornto campaign,” says Meri-Margaret Deoudes, vice president of Strategic Alliances, Corporate Relations and Cause Marketing for the March of Dimes. “The commitment of Bon-Ton’s executives and store associates in raising much-need funds is invaluable to our mission and demonstrates their commitment to the communities they serve.”
In-Store and Online Opportunities
During the campaign customers will be given the opportunity to support the imbornto® campaign by making a $3 donation in-stores. In return for the donation Bon-Ton will give customers a $10 off $25 purchase coupon. Customers can also participate online at http://www.bonton.com by donating $3. Online donations will receive a promo code for 25% off regular or sale purchases. 100% of the donations will support March of Dimes.
Digital Media Opportunities
Bon-Ton will donate up $30,000 for every Pinterest entry and text during the campaign.
Celebrate Mom Pinterest Contest
Bon-Ton is supporting March of Dimes with an exclusive collection of free printable Mother's Day cards. Find them on the Bon-Ton Pinterest page. (http://www.pinterest.com/bonton/celebrate-mom/) Beginning April 29 through May 11, pin one of the cards to your Pinterest board and complete your entry at bonton.com for your chance to win a $500 shopping spree. Every entry generates a $1 donation for the imbornto® campaign.
Celebrate Mom Mobile/SMS
When customers text “MOM” starting April 23 through May 11 to any of the numbers in the nameplate chart below they will receive a $10 off coupon to use at Bon-Ton stores. For each text, Bon-Ton will donate $1 to March of Dimes.
Celebrate Dad Mobile/SMS
Customers can text “DAD” starting May 30 through June 15 to the numbers in the nameplate chart below to receive a $10 off coupon to use at Bon-Ton stores. For each text Bon-Ton will donate $1 to March of Dimes.
Texting Codes
by Store Nameplate
266866 – Bon-Ton
266811 - Bergner's
266822 - Boston Store
266833 - Carson's
266844 - Elder-Beerman
266855 - Herberger's
266877 – Younkers
About the March of Dimes
In 2013, the March of Dimes celebrates its 75th anniversary and its ongoing work to help babies get a healthy start in life. About 4 million babies are born each year in the U.S., and the March of Dimes helps each one through research, education, vaccines, and breakthroughs. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 271 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com. Learn more at Facebook.com/BonTon, Instagram.com/BonTonStyle and Twitter.com/BonTon
Christine Hojnacki, The Bon-Ton Stores, Inc., +1 646-443-2062, [email protected]
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