The C.O.O.L. Group Transitions from Fashion to Marketing
Dallas, Tx (PRWEB) July 30, 2013 -- As C.O.O.L. began to gain traction as a lifestyle clothing brand, their astute ability to market and brand companies became more apparent after becoming branding consultants to Limitless, Bickel & Brewer, and a few other start-ups. As companies began recognizing C.O.O.L.'s talent for advertising and branding, the C.O.O.L. Group realized that it felt right at home.
Co-CEO, Ron Clark, is excited about the transition and the change in direction. "As an entrepreneur, we understand the ability to pivot and follow our niche. Clothing was a great opportunity for us to find that niche. We don't consider it a waste or a failure. We see it as a stepping stone to our greater goal, which is to inspire. By inspiring, we feel this transition to marketing will allow us to do that for clients who are searching for that ability to speak to their consumers in a way that they can relate and feel emotionally attached. It's a very exciting time for us."
Although The C.O.O.L. Group has become a full-fledged marketing company, it has also attached a brand management facet. The brand management is geared towards individuals who are in need of brand-building and direction. For example, hip hop's new sensation, TeeZy, who has become C.O.O.L. Brand Management's most recent client.
"It boils down to helping our clients build their brands while creating a unique blueprint designed for each particular client," says Co-CEO, Ian Shaw. "We are in the business to help our client reach and establish a special attachment with their target audiences, and in the process create brand loyal followers. Adding the management facet to The C.O.O.L. Group will allow us to provide our clients with a distinct way to become remarkable. We will be able to provide our clients’ with a premiere service that is geared towards making them iconic…It’s exhilarating."
Although they have transitioned from fashion to marketing, The C.O.O.L. Group has not lost any steam. They have already begun working with their new clients and are quickly making noise in both the marketing and brand management fields. While bringing quality service, as well as extremely creative and unique ideas while establishing their clients as the purple cows of their respective industries, The C.O.O.L. Group's value is on the rise—speaking modestly.
Ian Shaw, Creative Outlook On Life, http://www.thecool-life.com, 3478826829, [email protected]
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