The Golden Years Campaign: What To Do When Aging and Hearing Loss Collide
New York, NY (PRWEB) September 25, 2013 -- Mediaplanet partnered with Envoy Medical to highlight the only FDA-approved, fully implanted active middle ear hearing device, the Esteem® Hearing Implant, within the cross-platform special section, ‘The Golden Years’.
“The lifestyle benefits of a totally implanted hearing system are profound, allowing people with moderate to severe sensorineural hearing loss to not merely hear their lives, but to live them,” explains Neurotologist and Otologist, Dr. Jack Shohet, “With a fully implanted hearing system, patients can exercise, swim, sleep, and live normally without having to concern themselves with putting the device in, taking it out, changing batteries, worrying about its visibility, or otherwise thinking about their hearing device in any way. Many patients have also stated that they feel safer because they can leave it on 24/7.”
Sensorineural hearing loss is the most common type of hearing loss, which is currently the third most-common public health issue in the United States. With nearly one-third of people in the U.S. between the ages of 65 and 75 experiencing some degree of hearing loss, it is vital to empower the baby boomer generation with the options available to continue to enjoy everything life has to offer. Mediaplanet’s 2013 edition of ‘The Golden Years’ hit newsstands on September 20th, within the weekend edition of USA TODAY. The 12-page special remained on stands through Saturday and Sunday. 'The Golden Years' was distributed in highly targeted markets within USA TODAY, with approximately 450,000 copies distributed and an estimated readership of 1.3 million. To explore the digital version of the campaign, featuring the Esteem® Hearing Implant, click here.
This glossy, full-color special section featuring The Esteem® is both a source of inspiration for those in search of a hearing device that shatters the stigma of wearing a hearing aid, and an empowering spotlight for readers to learn about a solution that permits an active and independent lifestyle. “We regularly see a remarkable increase in patients’ confidence, self esteem, and willingness to engage in situations they once avoided. It’s common for us to hear them say, 'I feel like a different person.' While not a measurable medical outcome, the differences are as noticeable as they are personally rewarding," said Dr. Shohet who has implanted nearly 170 Esteem® Hearing Implants since 2004. For the full article, please see "The Golden Years.”
About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
Lauren Hubbard, Mediaplanet, http://www.mediaplanet.com/usa/, +1 646-755-7961, [email protected]
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