The Shackleton, which is due to be available before the end of the year, is the first large volume production banjo to be manufactured in the UK for more than forty years.
The pictures show a prototype version of The Shackleton, revealing a blonde maple neck with integrated fingerboard. The headstock shape is a classic old-time style, as previously seen on the company's Islander Ash Leaf handmade banjo which was launched last year.
"The Shackleton is going to be high quality but very affordable," explained managing director of The Great British Banjo Company, Simon Middleton.
"We want it to be the perfect first banjo and the coolest banjo to take to festivals, on camping trips, and to play in any situation. It's a direct rival to the American Deering Goodtime, but ours is made in Britain.
"Most low cost banjos are made in China and vary in quality, whilst British banjos of recent decades have been bespoke hand-made instruments with prices that are prohibitive for majority of players.
"The Shackleton will retail at £300 in its basic form, which is astonishing value for a British made instrument," Middleton added.
Necks for the Shackleton have been designed by The Great British Banjo Company and will be produced in Britain by an established instrument manufacturer. The rims will also be produced in Britain by expert rim makers.
The company is currently talking to British engineering companies about designing and producing the metal parts, from tone rings to brackets in Britain.
The Great British Banjo Company Limited, which also owns online specialist store Banjos Direct, is based in Norwich, Norfolk, UK.
The company works with local craftsmen as well as instrument manufacturers in other parts of Britain.
The business was founded by brand adviser, business author and musician Simon Middleton and has grown rapidly to become the UK's best known banjo specialist retailer and manufacturer.
The Great British Banjo Company is a private limited company, owned and managed by a small group of family and friends in Norwich, Norfolk, UK.
For further information visit: http://www.thegreatbritishbanjocompany.com.
Simon Middleton, The Great British Banjo Company, http://www.thegreatbritishbanjocompany.com, 01603 305800, [email protected]