The House Announces Garrett Russell Ski Project in Argentina
St. Paul, MN (PRWEB) July 25, 2014 -- The House has partnered with Team Rider Garrett Russell, SASS Global Travel, GearJunkie.com, Under Armour, Teton Gravity Research, and LINE Skis to film an epic 4-part ski web-series beginning August 23 in Bariloche, Argentina entitled: The Garrett Russell Experience: Another Time, Another Place. The world will get a glimpse into the exhilarating life and mind of Garrett Russell, the most captivating and charismatic professional skier on the planet. “The mountain is my wife and my enemy. It consumes my life. I’ve got to learn to love it beyond fear,” says Russell. Every summer for the past decade, Garrett Russell has been chasing winter to the Patagonian Andes as a Ski Guide for SASS Global Travel to share both his passion for skiing and his metaphysical beliefs with other skiers who are searching for a life-altering event.
In promotion of The GRE, The House will be running “The Garrett Russell Backcountry Giveaway” beginning August 15, featuring a full backcountry ski set up and other gear from project sponsors. The House is one of the world’s largest retailers of outdoor gear and is a proud sponsor of Garrett Russell.
Teton Gravity Research’s website, http://www.tetongravity.com, will be publishing a pre-trip article in conjunction with “The Giveaway” and will be launching the webiseries beginning in October with accompanying articles describing the experience and reactions to skiing in the Andes. Unique Under Armour and LINE Skis gear reviews and travel tips from Garrett will be published on http://www.gearjunkie.com. Coordinated Social Media initiatives also commence on August 15 and will be using #GarrettRussellExperience, #theGRE, #ChasingWinter, #TheHouseBoardshop, and #FriendsOfTheHouse.
Look no further for the most fascinating ski story of the year. It is time for more than knowledge of the procedure, more than an understanding of the lifestyle of skiing. It is time for THE GARRETT RUSSELL EXPERIENCE.
For more detailed information, please contact:
Media Contact: Paddy O’Connell
Phone - (651) 482-9995
Source: The-House.com, paddyo(at)the-house(dot)com
More information or to book your trip to ski with Garrett, please visit http://www.the-house.com/sass-global-travel.html.
Paddy O’Connell, The House Boardshop, http://www.the-house.com, +1 (651) 482-9995, [email protected]
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