The School of Internet Marketing Instructor Stephanie Lichtenstein Reveals How Small Businesses Can Attract Customers Through Facebook
Vancouver, British Columbia (PRWEB) July 30, 2013 -- A recent study by the Internet research firm comScore* shows that Facebook actually does increase sales. The report found that people who were "fans" of Starbucks and Target were more likely to buy something than those who were not "fans." Facebook can be an effective marketing tool in driving traffic and sales for any small business.
James Martell, VP of Business Development for The School of Internet Marketing, interviewed social media expert Stephanie Lichtenstein for his weekly podcast. Stephanie is the founder of Micro Media Marketing and Instructor of Facebook 101 at the The School of Internet Marketing. She is constantly researching new strategies for Internet marketing, as well as social media marketing campaigns. A highly sought-after speaker for industry conferences who works with Fortune-500 companies on a regular basis, Stephanie’s impressive background qualifies her as an expert in her field.
During the podcast, Lichtenstein will offer listeners an education on using Facebook for business - whether your business currently has no Facebook presence or your presence is not utilized properly. She shares the importance of having a business Facebook page for both Internet companies and brick and mortar businesses. She shares strategies like contests and promotions that can involve sharing the page with friends and family - resulting in more fans and more sales for the business.
Recently, Facebook launched the graph search - and Stephanie discusses how this new feature will help people find your business. She also touches on how to place offers on Facebook that guarantee results, create campaigns that will attract paying customers and choose specific terms that will not break the marketing budget.
"Businesses have been able to reach their audience better through Facebook than with their own website. You can grab their attention through Facebook - then direct them to your website." - Stephanie Lichtenstein
"According to Wikipedia, there are over 1 billion new posts made each day on Facebook and the average user spends seven hours per month on the social media site," said James Martell, VP of Business Development for the Internet School of Marketing. "The world is moving to Facebook and your business should be too. This podcast will give an overview on how to utilize this social media giant to expand your bottom line."
Listen to the Podcast here:
http://www.theschoolofinternetmarketing.com/audio/the-school-podcast/podcast-8-attracting-new-customers-with-facebook-its-relatively-easy/
About Stephanie Lichtenstein
Stephanie Lichtenstein is President and Founder of Micro Media Marketing and has worked with Internet Retailer Top 500 and Fortune 500 companies and is a public speaker at national conferences such as Affiliate Summit, Affiliate Marketing Days and PubCon.She loves teaching others about social media because of the ways it can help their business grow. Stephanie is also a social media instructor at The School of Internet Marketing. Visit
http://www.theschoolofinternetmarketing.com/instructors/stephanie-lichtenstein/ for more information.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit http://www.theschoolofinternetmarketing.com for more information.
*comScore, June 13, 2012 - http://www.csmonitor.com/Innovation/2012/0613/Facebook-ads-actually-do-increase-sales-study-says
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Contacts:
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com
James Martell, Clearbrook Web Services Inc., http://www.theschoolofinternetmarketing.com/, 6045356352, [email protected]
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