The Tourism Intelligence Group (TIG) Announces a Revolutionary New "Consumer Demand Index" (CDI) for the Hospitality & Tourism Industry

News provided by

The Tourism Intelligence Group

Apr 24, 2014, 11:00 ET


Colorado Springs, Colorado (PRWEB) April 24, 2014 -- The Tourism Intelligence Group (TIG), a leading-edge tourism marketing company, (formerly named Internet Honey), has launched a new indexing standard for the hospitality and tourism industry called: "The Consumer Demand Index" (CDI).

CDI measures national Internet search volume, tracking tourism-related searches for more than 2,000 common usage travel keywords for 50 states and 40 key destinations. This broad search index represents hundreds of millions of searches each month. From this Big Data, the TIG team is able to extract; consumer search demand behavior and synthesizes it into one metric. This index is the only one of its kind to track consumer search demand with this breadth and depth.

Utilizing the power of the CDI, any hospitality or tourism client can compare their own search growth to that of the industry as a whole.

Hospitality and tourism marketers can also slice and dice this big data to utilize their own competitive set of key words and phrases to hone down into their own particular marketing needs.

The CDI can also be used as a predictive tool where tourism marketers can set timing for their marketing campaigns to the overall growth in search demand nation-wide or within their own competitive set. Used over a period of time this becomes a powerful predictive and analytic tool for hospitality and tourism Internet marketing.

Founded in 2006 as Internet Honey, The Tourism Intelligence Group (TIG) has quickly become a leader in the hospitality and tourism industry, thanks in part to its innovative Tourism Engine™.

By collecting comprehensive tourism-industry data, measuring consumer marketing performance, and applying insightful analysis, Tourism Intelligence Group’s “engine” drives effective, targeted results for clients such as Colorado Tourism Office, Travel Oregon, and Explore Georgia.

Based in Colorado Springs and Boulder, Colorado, and serving tourism clients nationwide, Tourism Intelligence Group (TIG) extracts intelligence from consumer online behavior, helping their clients make smart marketing decisions.

R.A. Burrell, The Tourism Intelligence Group, http://www.tourismintelligencegroup.com/, +1 719-623-7623, [email protected]