The Treer Group Takes a New Approach to Building Employee Loyalty, Citing a New Industry Study
Lancaster, PA (PRWEB) July 30, 2013 -- The Treer Group is taking a new approach to helping clients build employee loyalty that incorporates findings from a recent study published in the Administrative Science Quarterly. Key elements are how businesses assimilate staff members and manage their boss-staff relationships. Read more in The Treer Group's article: “How to Build Employee Loyalty.”
“Building a culture of loyal, long-service employees is an integral part of building a successful company,” says Janet Treer, President of The Treer Group, a strategic planning, coaching, leadership development and management consulting firm based in Lancaster, PA. “We now have additional confirmation that how we on-board new employees and address relationships between staff and bosses plays a key role.”
According to Treer, when employees feel valued, are encouraged to use their strengths and feel motivated, longevity is much more likely. Strategies for enhancing employee loyalty can be divided into two categories: new employees and longer-service employees.
The Administrative Science Quarterly study reveals that new employees of a call center were 60 percent more likely to stay beyond six months if they were on-boarded using a process that focused on their individual strengths and identity rather than a method called “socialization” which focuses on conformity to the organization’s identity.
“While socialization on its own is clearly lacking, I believe that a hybrid solution is best,” continues Treer. “It is important to orient new staff members to your company’s history, values, vision, mission and goals, as well as to the duties of their position, but using only the socialization method does not take advantage of the strengths, special skills and interests of each staff member.”
There is also extensive research showing that for most employees, the person’s immediate boss is the face of the company and integral to how they feel about their job. Lack of alignment with a boss (at any level) is a very common reason for departure.
“Valuing each person’s skills and understanding what keeps them engaged, while being sure they know their jobs and what is expected of them will result in happier, more engaged employees who contribute because they want to,” says Treer. “This combination approach absolutely boosts companies’ bottom lines.”
Read Janet Treer’s entire article: “How to Build Employee Loyalty.”
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About The Treer Group: The Treer Group provides coaching, assessments, tools and guidance to help organizations and individuals identify areas in need of improvement, discover practical solutions and implement long-lasting change that comes from within. Janet Treer, President, founded The Treer Group in 2007.
Janet Treer, The Treer Group, http://www.thetreergroup.com/, 717.653.6118, [email protected]
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