The Urban Assault Ride Returns: Bicycle Obstacle Race Uses Beer, Bikes and Big Wheels to Teach Cyclists that Bikes are a Great Way to Get Around Town
Boulder, Colorado (PRWEB) February 26, 2015 -- After a two-year hiatus, the much-loved Urban Assault Ride is relaunching in 5 cities. The celebration of beer, bikes and big wheels returns in 2015 kicking off the season in Denver on June 14, before moving on to Minneapolis (July 12), Des Moines (August 16), Austin (November 1), and Tucson (November 15).
Find out more at http://www.urbanassaultride.com
The Urban Assault Ride is the only bicycle obstacle event series in the nation. Its unique format, which is part bike ride, part obstacle race, and part scavenger hunt is part of the allure of the event, which has gained a cult-like following since its inaugural event in Austin in 2003. Teams of two plan their own route to checkpoints around town, tackling obstacles at each stop along the way. Obstacles include: adult big wheels, the ‘paper boy’ challenge, ‘human slingshot’, the ‘longboard launch’ and more. The first team to hit all the checkpoints, complete the obstacles, and cross the finish line wins. The UAR is followed by a huge after party with plenty of craft beer and legendary prize contest. This year, the winning duo takes home a pair of adult size big wheels from Huffy Slider, one of the event sponsors. Other sponsors include Keen, New Belgium, Osprey, and CLIF Bar.
While the event is big on fun, it was designed with the mission to promote bikes as a means of transportation. The Urban Assault Ride aims to provide cyclists with an adventurous opportunity to learn safe cycling routes around town. The motto is “grab your bike lock, instead of your car keys for short trips around town”. Past participants are excited when they realize they gained an increased knowledge of safe and efficient bike routes around their city during their Urban Assault Ride experience.
“We are super excited to bring back an event we are so passionate about,” explains Josh Kravetz, president of Adventure Fit, the company that produces the event. Our team lives and breathes adventure, beer, and bikes and this event brings it all home. We are creating a super fun experience that is getting more people on bikes more often. That’s long-lasting result that we can be really proud of.”
Each event will be capped at 2000 riders and registration is open at http://www.urbanassaultride.com.
About Adventure Fit
At Adventure Fit, we live for fun outdoor adventures. Our passion shows in our work through every event, team, and experience we create. Founded on the slogan “Come out and Play!”, Adventure Fit has produced some of the country’s most popular participatory sporting events, including the SHAPE Diva Dash and the Oskar Blues Old Man Winter Bike Rally. Our events are not only fun and unique, they also have a deeper goal: to open the eyes of our participants to a world of greater social and environmental responsibility. We partner exclusively with companies that have sustainable business practices and give back to non-profits around the country. For more information, visit http://www.adventurefit.com
SHARON CUTLER, Adventure Fit, http://www.adventurefit.com, +1 (303) 667-5559, [email protected]
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