The Utmost Group Announces Branding Launch for Green Living Science
West Bloomfield, MI (PRWEB) July 16, 2013 -- The Utmost Group, a branding, marketing and integrated marketing communications (IMC) firm located in metro Detroit, is proud to showcase its work on behalf of client Green Living Science.
Green Living Science (GLS) is a Detroit-based nonprofit teaching Detroit school children about recycling and the environment. GLS empowers and provides tools for students to change behavior in their schools, families and neighborhoods.
Green Living Science commissioned The Utmost Group (Utmost) to produce a Curated Brand Analysis, including their peer and aspirational groups, as well as a Brand Discovery Research study with all of their key constituencies. The results of this work were used to create the GLS brand strategy, expressed by the tagline, “Teaching recycling to transform Detroit”.
To implement the new brand strategy, Utmost recruited The Work Inc., a widely acclaimed creative boutique and video production company based in Detroit (http://theworkinc.com). The Work created the new GLS logo, graphics, website, Facebook page and newsletter. Utmost served as their copywriting partner.
To visit the new Green Living Science website, go to http://greenlivingscience.org, or for their new Facebook page, https://www.facebook.com/pages/Green-Living-Science/208257475859242
“We’re thrilled by our association with The Utmost Group and The Work,” Green Living Science Executive Director Rachel Klegon said. “We believe the quality of the new work speaks for itself. And we’re convinced their expertise will help advance our mission to make Detroit a more sustainable, environmentally friendly city.”
The Utmost Group is a branding, marketing and integrated marketing communications (IMC) firm serving the greater good, including nonprofits, social entrepreneurs and startups. For more information, please visit http://theutmostgroup.com
Specific inquiries should be directed to Chris Grindem, Executive Director; chris(at)theutmostgroup(dot)com or 248.496.4142.
Chris Grindem, [email protected], 248-496-4142, [email protected]
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