The Yatra Collection Heads to Nantucket
New York, NY (PRWEB) July 22, 2013 -- The Yatra Collection founders are taking their classic designs to the meadows and gardens of The Westmoor Club in Nantucket, Massachusetts.
The India-inspired, hand-crafted tunics, jewelry and accessories will be available at the club, located at 10 Westmoor Lane, July 29 from 4 to 6 p.m. and July 30 from 8:30 a.m. to 3:30 p.m.
“Yatra collections are an homage to the India of our grandmothers, but with a contemporary edge,” said Rati Bahadur, who worked with Gayatri Khosla to co-found the Yatra Collection, an independent fashion label featuring an artistic line of India-inspired apparel and accessories.
“The Westmoor Club and the women there are perfect for Yatra. They are active and love to be outside. They love color and the vibrancy of life.”
The Westmoor Club boasts 15 acres of meadows and gardens, exceptionally designed and maintained facilities. The Club’s foundations of an active, healthy, well-lived life are important aspects of its mission as a private club on Nantucket Island. The Westmoor Club bustles with activity from award winning summer camps, professional tennis lessons, state-of-the-art Spa and Fitness Center, to honoring Nantucket's nautical tradition with fishing, sailing, and yachting.
Yatra, in Indian traditions, means journey, or procession. And that’s what the collection has been for Khosla and Bahadur, long-time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring. It pays homage to the India of Khosla and Bahadur’s grandmothers, but with a contemporary edge.
The clothes represent the vibrancy of everyday India. Khosla and Bahadur do not decide on a color palette until they travel to India and absorb the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.
The current line includes, among other pieces, hand beaded tunics, hand dyed stoles with suede fringe, hand crafted jewelry and stoles detailed with the borders of heirloom saris.
“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Khosla. “This is fashion with a social mission.”
About the Yatra Collection: Women with a Mission
Long-time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
Learn more about the Yatra Collection at http://www.yatracollection.com. Select Yatra Collection designs will be available online this summer.
Stephanie Heinatz, Consociate Media, http://www.consociatemedia.com, 757.713.2199, [email protected]
Share this article