Three Ways to Better Use Social Media Marketing for Online Lead Generation
Kennebunk, Maine (PRWEB) July 23, 2013 -- There are ways that it is best to use social media marketing and there are ways that are less than effective. As a local search marketing firm, My Local Leads, helps businesses across the nation increase revenue and get the phone to ring through a variety of successful online marketing strategies. Social media is one of those areas where business owners who are not familiar with internet marketing techniques often seem to struggle the most. The reality is that there is a certain mindset that companies need to be able to adapt to when using social media for online lead generation. The key to it is that social networking is not designed to sell a product or a service. It can certainly be used to sell an individual or a brand, but the hard handed approach many are familiar with from traditional advertising will typically cause social media efforts to fall flat. These steps will help local business owners bring in new and repeat business through social marketing.
It is important to realize that not all social networks were created equal. Some are bigger than others, this is true. However, the most successful social media platforms have their own particular uses. Facebook is a great tool to use when marketing a local business. The connections there are typically made amongst friends and relatives, often in the same geographic region. Getting people to like a page here makes it more likely to target a geographic region. Google Plus is highly topical, bringing people together around interests in certain topics. It can be used equally well for B2B and B2C marketing, although it is also beneficial as it ties together YouTube for video marketing and Google + Local for local maps. LinkedIn is a great network for communicating and marketing B2B style.
Using clever content marketing in conjunction with social media is also beneficial. This is a great way to get feedback and get people interested in a company’s product or service. It is also a great idea to help get out new brochures and other promotional materials. If the company does not constantly sell through social media samples, giving those in the company’s social circles or feed a sneak peak of upcoming deals, products, etc. can be a great use of social media.
Sharing through social media, local companies have the opportunity to establish their brand. They can become the authority on their chosen specialty online, but most importantly in a specific area. As the social media networks grow, the chances of greater reach are also there. However, keeping the content interesting enough to keep people joining and sharing is paramount. Test out different kinds of posts, time of posting, and other factors that could potentially affect social media marketing’s reach. At the same time, it is imperative that companies realize that they need to interact and engage their social media followers in an effort to get feedback and keep things fresh and popular.
Chris Moreno, My Local Leads, http://mylocalleads.com, (207) 332-3306, [email protected]
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