Tips on Valuable Metrics for Local Search Engine Marketing
Kennebunk, Maine (PRWEB) July 27, 2013 -- One of the most common questions of local business owners trying to expand their reach through online marketing is how best to determine success or failure. Of course, one of the key attributes to measure the success of any marketing campaign is if sales increase. In some cases, providing customers with surveys or keeping an ear out to see if people are talking about recent advertisements can help as well. With online lead generation, however, there is a wealth of metrics that can be tracked and measured in regards to marketing efforts and effectiveness. My Local Leads works with local businesses all over the United States to help them develop effective, efficient local search marketing campaigns as well as providing them the tools and information they need in order to be able to get the phone to ring and be a continued success. Here is a brief lists of important consideration when measure internet marketing metrics.
One thing any online advertising specialist will always want to keep track of is the traffic sources. How are people finding the local business’s website? Are they clicking on links from Facebook, paid advertisements, organic Google results, forums, or somewhere else? This can help tell where people are finding the site and where more marketing might need to be done.
It is also extremely important to track and analyze conversions. If a lot of people are going to the website, but few are contacting the company for services or buying products, this is something that needs to be looked at. It is important with local search marketing to cast a broad net, but also to properly target and pre-qualify traffic. Does the site need its sales language or design improved?
Compare both traffic and conversions to help better focus the marketing efforts of the site. Through testing, it can be determined what forms of communication are most effective. This helps to plan future content creation and social media marketing efforts. It also helps to improve conversion rates. One of the secrets of local search marketing is that more traffic is not always better. The site needs to draw in the right traffic.
Chris Moreno, My Local Leads, http://www.mylocalleads.com, (207) 332-3306, [email protected]
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