Top Website Design Company, Lounge Lizard, shares Tips for Increasing your Web Visitors
NEW YORK, Nov. 2, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Growing a business is not always easy; if it was then a caveman or any other Joe Shmoe could do it. Often creating growth for your business and on your website is a result of applying new strategies and ideas to then help your business expand and develop. NY based website design company, Lounge Lizard, shares tips for increasing your web visitors.
1. Use a heat map – A heat map is a tool used to determine where users are taking actions on your website. The more you understand about how people interact with your site the more you can then optimize the site and help get people where you want them to be if they aren't easily finding the way themselves. It also helps show where they focus their attention so you know where to focus yours.
2. Use survey tools – Survey tools provide much more direct interaction with customers and often can provide you with unique insights not available anywhere else. As nice as analytics are, they simply can't tell the whole story. With a survey you can ask questions like, "How do you like the new checkout process?" or, "Do we provide enough selection compared to the competition," and so forth. SurveyMonkey and others services are readily available and easy to use.
3. Streamline your homepage– Using tools like analytics and heat maps combined with surveys provides valuable data that can then be used to streamline your homepage. For example, if you offer visitors four action options on your site but people consistently only use three and your survey has told you that the fourth option causes confusion then it makes sense to eliminate the excess. By the same token if your heat map shows everyone ignore the top left corner of your homepage it obviously needs more attention.
4. Include testimonials – Testimonials are one of the most effective methods of social proof available. Current customers can relate their experience including likes and dislikes along with how your product or services met their needs. Social proof, which is where we view a behavior as correct after seeing others doing it, can help nudge people on the fence towards a conversion when they are feeling unsure about your business or its' products
5. Provide case studies – Case studies offer the opportunity to provide an in-depth review of how you and your products or services helped a current customer solve their problem or met their needs. This is a bit different than a testimonial as you are the one telling the story, but it is also a good form of social proof in that potential customers can see how you have helped others. People like to understand what you have done for customers who might have similar needs which then will allow them to visualize how you will then help them.
6. Use automated email – Automated emails are extremely useful in creating contact with new visitors. You can provide them with valuable content right out of the gate or even incentives to help them convert. The beauty of automated email is that automation aspect! No matter when a visitor signs up for more information it will then start the process.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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