Top Website Design Company, Lounge Lizard, shares Top Tips for a Holiday Newsletter
SUFFOLK COUNTY, N.Y., Nov. 30, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
The holidays are not only a prime season for retailers, but are also a fantastic time to connect with your customers. Email marketing is a very effective method to create conversions both now and in the future and a holiday newsletter can be the perfect end-of-the-year tool to achieve those goals when done properly. NY based website design company, Lounge Lizard, shares Top Tips for a Holiday Newsletter.
Outline your goals – Before you even start writing, make a list of your goals for the newsletter. Every business will be different but some common goals are: driving yearend sales, kick starting sales for the new year, re-establishing relationships with your mailing list, and updating customers on exciting upcoming products or services. There should be a specific business goal for this project.
Use a classic theme – Classic or nostalgic themes tend to play very well right now because there tends to me more of an emotional connection to the holidays from when people were kids. By taking your theme back a few decades you can create a stronger connection. With the sensitive nature of religion and the holidays it is recommended to avoid overly religious overtones and instead focus on traditionally accepted themes.
Include your branding– Your brand is your identity and therefore should be incorporated into your newsletter. You should use the same fonts, logo, and primary colors when possible. This is an excellent time to dress up your normal logo with holiday accessories but the underlying branding should still be there to make sure people instantly know which business the newsletter is from.
Localize when possible – For some businesses that are primarily local or have a large headquarters, it can be a great idea to add a local touch to your holiday newsletter. For example, a business based in San Francisco might include an image of the Christmas tree in Union Square. This adds that personal connection that allows individuals to relate to the business.
Say thank you – First and foremost tell your customers "thank you". Your newsletter should show appreciation to your customers because after all, they helped make your business what it is today so show them you are grateful.
Keep it fun – For many people the holidays are stressful. With that in mind keeping your newsletter light and fun can be the perfect tone. Some ideas are to include a funny image or story, have links to fun holiday games, or even run a holiday contest with prizes. This can increase engagement while also showing people you aren't just about business.
Clear CTA's – Of course at the end of the day you are also a business which means at some point your letter needs to meet your goals. No matter what the goal is from drumming up sales now or later, you need to have a strong pitch with a clear call-to-action option such as links or clear buttons. Make sure people can easily do what you want them to.
Make it just long enough – Attention spans seem to get shorter on an annual basis so with that in mind be mindful of the length of your newsletter. Write, edit, test, and repeat until you have a nice, tight, well written piece that engages and informs without running overlong.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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