Top Website Design Company, shares the Top 5 Commons Website Mistakes
NEW YORK, March 28, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website design company, - within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Mistakes can and do happen in every industry. When it comes to websites some errors can be more glaring or problematic than others. As an experienced firm with two decades in the business reviewing, analyzing, and improving websites for all types of businesses Lounge Lizard has seen and corrected a lot of mistakes that hold back a website's maximum effectiveness. Today the NY based web design company, Lounge Lizard, shares the Top 5 Common Website Mistakes they run across.
- Calls-to-action aren't clear. Perfecting the location and clarity of calls-to-action (CTA) should always be a top focus during web design because that is the primary method to get customers moving along your sales funnel. The goal of each and every page should be evident to a visitor along with where to go next. If you want them to stay on your site longer and read more articles then you need clear CTAs recommending other blogs in your library they might like as well as a CTA to the main blog page. Don't make the mistake of assuming people will poke around until they find the next breadcrumb…clearly mark the path for them instead.
- Avoiding the price conversation. It seems that some businesses are averse to listing prices for services, which can be extremely agonizing. This happens a lot with B2B companies where they are trying to encourage contact via a submission form, email, or phone call to discuss exactly what is needed before a price for those products or services are provided. The problem is that most people are searching for pricing information to go with those products and services. If you at least include a pricing range then your leads will be stronger because they are interested in what you provide in that price range versus having some qualified leads and a bunch of unqualified ones where people are only reaching out for pricing.
- Not utilizing content at each stage. Every stage within the sales or marketing funnel needs to have quality content that will help keep customers engaged. Far too often content usage is skewed towards either getting them in the door or closing the deal and not as much in other areas such as retention or consideration phases. Each stage in the sales or marketing funnel needs content that keeps people informed, focused, and engaged because that leads to more current and future sales with each customer. So keep focusing on the discovery and conversion phases, but also make sure your consideration and retention content is keeping pace as well.
- Using too much jargon. Jargon can be the Achilles Heel of any site if you aren't careful. In many cases this is an unintentional byproduct of having educated and informed people in your company creating content or copy. If you have a deeper understanding of products and services it is only natural to then showcase that knowledge in your copy which can include using technical language and jargon which also shows authority. However this can easily backfire when you use too much of each because potential customers can get lost in the terminology. In most cases it is better to keep the copy on the website clear and simple with jargon sprinkled in so that everyone can clearly understand how your products or services will benefit them and save the more in-depth technical information for when people ask for it.
- Lazy use of testimonials. Testimonials can be an extremely powerful element on a website; they can also be a waste of space when used inefficiently. Some sites simply place a page of testimonials out there for future customers to consider which is a very limiting use of this element and frankly will not be as trusted compared to reviews from more public places such as Google or Yelp. One option for testimonials is to link in information from review sites. Another is to sprinkle testimonials in a relevant manner to other pages. For example, you would want to add a few testimonials about how your product or service helped solve a particular problem on that product page which helps both showcase value and add social proof. You can also link in testimonials to add local relevancy on location pages.
Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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