Top Website Development Company, Lounge Lizard, shares 5 Factors Critical to UX Success
NEW YORK, Nov. 7, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
The biggest difference between a good user experience (UX) and a bad one has to do with engagement. The more your site can capture a user's attention by being unique, useful, interesting, fun or inspiring means the longer people will spend on your pages and is also a key component of their desire to come back. That is why it is critical that your website provides each visitor a great user experience and avoid grave mistakes that negatively affect it. Today the NY based website development company, Lounge Lizard, shares 5 factors critical to UX success.
Care about the user perspective – It is absolutely important that you care about the user's perspective and experience and not just talk about it. If you are a customer how would you want to experience this site? What are you there for? What do you need or are you looking for? Are there things that you find distracting to that goal? You need to be 100% in the users' shoes and then design accordingly rather than focusing on what you like or prefer.
Usability – Your site needs to allow users to efficiently and effectively accomplish their end objective with the least amount of work and stress. There are often plenty of great ideas that suffer from poor usability that then pave the way for a much better, second generation device. Smart watches are one example of poor initial usability as well as MP3 players. Make sure your site doesn't need a second generation to be successful.
Use bold designs – The UX is a combination of everything, not just how well the smaller elements work in a vacuum. It is in the combining that designs should be bold and captivating. How you bring it all together is the creative magic and where the engagement truly happens. Meshing creativity and innovation to craft something that captures attention while still allowing users to find what they are looking for easily needs to be the goal every time out.
Keep it simple –After talking about a bold design, it almost seems counterintuitive to then say we need to keep it simple, but it is true. The best starting point for any design is minimalism, or the concept of removing all distractions. By starting very simple we can then ask, "Do we need this? How does this help the user experience?" That way we can clearly keep in mind the goal of providing relevant and useful information, tools, calls-to-action and the like without cluttering a page and distracting users from what they want or need.
Accessibility – This aspect is not brought up as much as it should be, but accessibility is a huge part of the user experience for some groups. By accessibility we mean the ability for people to access the experience with their full range of abilities. People with disabilities such as impaired vision, hearing loss or motion impairment can have a difficult if not impossible time using a website that does not take into account those disabilities. That concept extends to those with learning disabilities as well. In the U.S. alone, according to census data, approximately 19% of people have some form of disability. Why risk alienating one-fifth of your potential visitors by failing to account for their needs?
Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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