Top Website Development Company, Lounge Lizard, shares Five Tips for using Brand Storytelling on your website.
LONG ISLAND, N.Y., May 2, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Branding has become a very important concept over the last decade because it is a good way to create a personal connection with customers. Web designers often talk about branding on a website as a way to showcase the story, style, and substance of the business which allows people to relate to the business on a more personal level. Today the NY based website development company, Lounge Lizard, shares Five Tips for using Brand Storytelling on your website.
- Research the audience. As with most things in business, research is a key point to branding. People are coming to your website for a reason. Not only do you need to provide them solutions to their problems, but you also want to connect with them. This is easier if you understand more about them and by that not just generalized demographic information.
- Remember that it isn't about you. Many businesses mistakenly believe that branding is all about telling your story in a compelling way so that people understand who you are and where you came from. While that method can sometimes bear fruit, often the better method is to make the customers the star of the show and focus on showcasing on the value they get from interacting with you. Who was that first customer that you helped? How did your business help them be happy or successful? Refocus the lens from this perspective to create a more engaging dialogue.
- Keep it simple. Your brand story needs to be simple and to the point. Writing paragraph after paragraph is self indulgent as you often end up talking about yourself. What is your business identity? Slim down your identity into a few sentences and start with that concept. Brands evolve over time but when you are first starting out you don't want to overwhelm people.
- Start with the About Page. The About Page should be the natural starting point of any branding journey. Craft a story about who you are, how you help people, and why. Then once you have established your storyline or theme, let it flow out to the rest of the site.
- Be consistent. One of the most important concepts behind brand storytelling is consistency. Once you have established your story and adopted a style you need to consistently apply it on all aspect of your business and not just your website. Brand storytelling should be reflected on your social media sites, in your office, in correspondence emails and the like. That consistency is important as it helps reinforce your brand identity with customers which can increase trust as you reinforce your position in the marketplace.
Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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