Top Website Development Company, Lounge Lizard, shares the 4 Steps of a Website Audit
NEW YORK, May 30, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
They say that your home is your castle and the equivalent in the business world is your website. Your website truly is your castle and since it is such a valuable aspect of your business it needs to be cared for regularly to ensure that it is always performing at a high level. That is exactly why every business should regularly perform a critical review of their website to find out what's working, what isn't working, and where you can make improvements. Today the NY based website development company, Lounge Lizard, shares the 4 Steps of a Website Audit.
- Set clear goals. This is a common starting point for any type of audit; come up with a clear set of goals. Ideally you already have a clear list of what goals you expect your website to accomplish from selling products to customers, obtaining newsletter sign-ups, drive traffic to local stores, or simply to increase brand awareness. Once you have your goals clearly outlined then you can determine how your site is doing in meeting them.
- Assemble information. The information gathering phase is the next step in the audit process. You should review anything and everything you can to get the best picture of actual performance. That means conducting SEO audits, reviewing analytics, using online surveys, reviewing on-page data and even auditing social media accounts. There is never such a thing as too much data!
- Research and Review. Once the data has been gathered it needs to be researched and reviewed. This step should involve other people and/or departments as you should be asking a lot of "why" and "how" questions such as "Why did we do this?" or "How can we improve this metric?" The goal of this phase is to outline changes and directions to pursue in order to produce better results for your overall goals.
- Apply changes and track data. Last but not least you then need to apply changes to your site for increased optimization which should produce better results in areas of focus. Of course any time you make changes to your website it is critical to track the before and after performance so that you can clearly see the impact those changes made. That way in case your changes aren't as effective as you expected, you made a mistake in your analysis, etc then you can simply revert your changes while you re-assess the situation.
Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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