TotallyHer Media Unveils New Face of the Brand, TotallyHer.com
Los Angeles, CA (PRWEB) July 31, 2013 -- TotallyHer Media (http://www.totallyhermedia.com), Evolve Media LLC’s women’s lifestyle publishing group, announced today the launch of TotallyHer.com, a platform that allows women to discover the most engaging content from TotallyHer’s family of sites. Serving as the ‘front door’ for the brand’s portfolio, which includes flagships theFashionSpot.com, Momtastic.com, and TeenSpot.com, TotallyHer.com gives today’s woman the content she wants in parenting, style, entertainment and food. TotallyHer’s broad portfolio of sites reaches close to 20 million monthly uniques (comScore).
With a responsive design, ever-scroll functionality, enhanced social tools and the ability to customize the view from “Most Recent” to “Most Loved,” TotallyHer.com makes it easy for users at home and on-the-go to enjoy the content they want in their own way.
TotallyHer.com’s most unique feature, “Top of HER List,” reveals TotallyHer.com’s own proprietary score derived from TotallyHer INsite. This exclusive technology tracks the content being consumed and monitors the social activity across the TotallyHer portfolio of sites, to identify what women want and what they are talking about. TotallyHer.com brings to the surface for discovery, the most popular and most social content from across this broad group of sites, affinity interests and large base of uniques. Additionally, these consumption and social insights fuel the editorial process and help shape the original content TotallyHer produces, keeping women engaged and interacting with the TotallyHer properties.
“We recently relaunched theFashionSpot.com with a brand new look, and TotallyHer.com is the next step in growing the TotallyHer brand.” stated Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “TotallyHer.com is the window into the best of our content and allows women to explore the most appealing and talked-about stories.”
“TotallyHer Media is re-envisioning publishing to women, creating a richer online environment for our 20 million monthly visitors,” said Scott Silverstein, Senior Vice President of Sales for TotallyHer Media. “TotallyHer INsite combines content consumption and social data, which informs us on how to best work with marketers in key advertiser categories to create custom, integrated marketing and advertising solutions that leverage content, context, community and creative at scale.”
Visit the newly launched TotallyHer.com at http://www.totallyher.com.
About TotallyHer
TotallyHer (http://www.totallyher.com), is a leading digital media, marketing and sales organization dedicated to women and their families. TotallyHer publishes a portfolio of award-winning women's, youth, and family properties that include Momtastic.com, theFashionSpot.com, and TeenSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 23 million unique visitors (ComScore, Q3 2013), TotallyHer’s scale and proprietary technologies enable brands to not only reach women, but also engage and interact with them. TotallyHer is owned and operated by Evolve Media Corp., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.
For More Information
Whitney Ashley
Director of Marketing Communications
(310) 449-1890 Ext. 8250
Whitney(dot)Ashley(at)evolvemediallc(dot)com
Annie Carone
Sr. Public Relations Associate
(310) 449-1890 Ext. 8263
Annie(dot)Carone(at)evolvemediallc(dot)com
Whitney Ashley, SheKnows, http://www.sheknows.com, 310-449-1890 x 8250, [email protected]
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