Track Hospitality Software Announces New Feature: TRACK Automations

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Track Hospitality Software Announces New Feature: TRACK Automations

Track Hospitality Software (TRACK) today announced the release of the newest feature, TRACK Automations, to the suite of products. TRACK is the Industry Leading CRM with core components focusing on Property Management (TRACK PM) and guest communication (TRACK Pulse) for hoteliers and the hospitality industry.

TRACK Automations will allow users to send real-time, trigger-based automated emails based on predefined actions in TRACK Pulse, as well as any actions/notifications that take place within current TRACK channel partners. The functionality is designed to enable reservations teams to operate as efficiently as possible, triggering automated emails based on lead or prospect actions across the omni channel communication platform including:

  •      Instant and Delayed Lead Follow Up
  •      Regret and Denial Remarketing Emails
  •      Confirmation Emails
  •      Pre- and Post-Stay Guest Experience Emails
  •      Booking and Stay Anniversary Emails

When paired with TRACK PM, TRACK's property management software, time-based automations can be used for a variety of actions including:

  •      Assignment/Scheduling of Maintenance and Housekeeping Work Orders
  •      Status Updates of any Reservations, Maintenance or Housekeeping Work Order
  •      Pre- and Post-Stay Email Deployment

"When reservation agents can communicate in a timely, relevant, and helpful way, they're more likely to build long-term relationships with their guests," said Ryan Turner, Chief Product Officer at TRACK. "Our triggered email capabilities are an important addition to our software, reflecting a shift in business demands and industry needs. We're giving our partners the opportunity to run their businesses more efficiently with automation based communications, both internally (with their own teams) and externally (with guests/leads/prospects)."

"In addition to improved communication, TRACK users will also have the ability to view reporting on the performance of these real-time and time-based email messages and track deliverability, opens, and clicks," added Turner.

"TRACK has increasingly become a premier technology provider for the hospitality industry since 2015, especially for those businesses looking to improve their overall guest communication strategy," said Ryan Bailey, CEO of TRACK. "Our goal is to give hoteliers and vacation rental managers (and every hospitality business in-between) the ability to own omni-channel communication (Voice, Email, Chat, SMS, and OTA Secure Messaging) within our power all-in-one CRM and Lead Management system."

To learn more about trigger emails, or to get a full demonstration of TRACK Pulse, contact us at or call 651-757-4900. You can also visit the TRACK website ( to learn more.


TRACK Hospitality Software is a leading all-in-one cloud communication platform for lodging companies. It provides TRACK Pulse, the first Cloud Voice, Email, Text, Chat and now Secure Messaging platform built specifically for the needs of independent Hotels, Resorts and Vacation Rental Management Companies. In addition, TRACK offers a suite of consulting and professional services to help reservations, sales, marketing and revenue teams increase conversions and customer delight.

Media Contact: Paul Manzey, TRACK Hospitality Software, 6517574943,

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SOURCE TRACK Hospitality Software

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