Trade Show Exhibit Designer, Gilbert, Explains Four Things You Need to Know about Successful Display Creation
MELVILLE, N.Y., Oct. 26, 2017 /PRNewswire-iReach/ -- Custom trade show displays allow your company to stand out from the crowd. To maximize the benefits of your custom display, follow these four tips.
1. Select a design wisely and start early. To get the most out of a custom designed exhibit, start the design process early. The design process begins with the selection of a thread, or a central theme. This theme will be weaved throughout your exhibit to tell a cohesive story. Give your exhibit designers all the information you can about the event and your goals. Helpful information includes details about the event size and traffic flow. The design team will use this information to guide them when creating a design theme.
2. Make smart choices when it comes to graphics. The graphic design process also starts early. While the exhibit design team architects your exhibit, the graphics design team is hard at work developing images and branding. Simple and compelling graphics are excellent choices. Clean and attractive images, colors and text will help capture the attention of event attendees and draw them to your booth.
3. Use a headline that attracts attention. The headline is the single major piece of text that attendees see when they look at your exhibit. Avoid long and complicated headlines. Instead, use short headlines with bright colors that invite visitors to your exhibit. The shorter the headline the larger it can be. A large headline that is displayed high above the other exhibits will be more noticeable and will help pull the crowd toward your booth.
4. Make it easy for visitors to connect with you on social media. Most event attendees have only a few minutes to spend at each booth before the next presenter, meeting or networking event at the trade show. Make it easy for them to connect with you. Since everyone is likely to have their phone on them, make sure your display prominently showcases your social media accounts. An interactive display where visitors can scan a QR code is a great idea.
About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]
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