TricorBraun Partners with Snap36 to Create 360° Product Photography that Enhances the Online Customer Experience
CHICAGO, April 5, 2018 /PRNewswire-iReach/ -- Snap36 has announced that Packaging Options Direct (POD), the e-commerce division of global packaging solutions leader TricorBraun, has experienced a significant rise in website traffic and sales since partnering with Snap36 to add 360° product photography to its website.
POD selected Snap36, a provider of 360° photography services and equipment, to spearhead an enhanced content initiative that delivers a world class e-commerce experience and helps customers visually understand the packaging solutions provided on packagingoptionsdirect.com. In addition, POD recognized Snap36's ability to create 360° photography for a high-volume of products, while keeping up with inventory growth. POD is committed to creating 360° product images for its complete product line by the end of the second quarter, and will continue to utilize 360° imagery for new products that are constantly being added to the site.
"We have been ramping up our inventory significantly since the end of last year, we wanted to find the best way to bring the product details to life to help our customers easily find the packaging solutions they are looking for" said Brian Bettcher, Vice President of E-Commerce at TricorBraun. "We recognized a need and an opportunity to provide more information through a visual format, and that is what 360° photography does for our products."
Based on customer feedback, POD is already seeing the impact that 360° photography, providing visitors with the ability to closely examine details, unique shapes, and sizes of all packaging solutions available on the site. POD recently released information regarding its enhanced content initiative, stating that the company has experienced positive results, including a considerable growth in website traffic and sales since adding 360° product photography to its website.
"Some of our more popular categories such as glass liquor bottles and dispensing closures have benefited the most from the enhanced content and are seeing significant sales growth," said Nicholas Jager, ecommerce manager, POD. "It's all about enhancing the customer experience. We are leveraging best in class technology by working closely with Snap36 to provide a more engaging and convenient experience."
About Packaging Options Direct
Packaging Options Direct is a division of TricorBraun. Developed in 2011, as an online marketplace for emerging businesses, Packaging Options Direct has become a leading online wholesale marketplace, supplying the bottles, jars, cans, containers, tins, scoops, pumps and closures needed to create ideas and grow dreams.
About Snap36
Snap36 is the complete solution for 360° photography and product content. Snap36 provides photography services in-house at the Snap36 studio and on-site at the customer's location, as well as equipment solutions for customers that have their own in-house studio. As a recognized market leader in high-volume 360° product photography, Snap36 uses robotic equipment and workflow software to automate image capture more efficiently than traditional photography processes.
Headquartered in Chicago, Snap36 has been listed on the Inc. 500/5000 in 2017, 2016, and 2015. Clients include Walmart, Home Depot, Macy's, 3M, Lowe's, Ralph Lauren, Grainger, Dillard's, and Siemens. For more information on Snap36, call (844) 762-7360 or visit http://www.snap36.com.
Media Contact: Molly Pfister, Snap36, 844-762-7360, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Snap36
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article