Two Local Technology Companies Partner to Advance Cognitive Computing; Complementary Areas of Expertise Mean Better Data Integration and Individualization
Pittsburgh, PA (PRWEB) August 04, 2016 -- Technology industry leaders from Accenture to Gartner to McKinsey recognize the future of computing will be cognitive, calling it a disruptive force and estimating the industry to reach $200 billion by 2020. Cognitive computing is based on leading edge technology including artificial intelligence, natural language processing, Big Data, advanced analytics and machine learning algorithms. The Treehouse-Cognistx partnership will allow customers to ingest massive amounts of data, whether that data is numbers, images, or audio files, and mine it to find insights that lead to action, and ultimately to increased revenue from improved customer engagement.
Since the mid-1990s, Treehouse Software has been a global leader in mainframe data migration, replication and integration, offering robust and flexible solutions for ETL, CDC and real-time, multidirectional replication between databases on various platforms.
Cognistx is an applied technology company harnessing state-of-the-art cognitive computing tools to help retailers reach individuals with intuitive, intelligent and individualized offers based on their past transactions, preferences, context and profile.
Cognistx complements Treehouse’s capability to deliver data with its machine learning algorithms that become more accurate with every transaction, delivering customized, personalized, prescriptive actions in the right context. Together, the two companies will co-market their capabilities, bringing new competitive advantages to customers who want to expand the use of their most valuable asset – data.
“We’re excited to partner with Cognistx to bring our world-class enterprise data acquisition capabilities to companies that recognize the massive opportunity cognitive computing represents,” said Wayne Lashley, Treehouse Chief Business Development Officer. “We provide the data foundation and Cognistx translates that data into insights, those insights into customer actions, and those actions into incremental revenue.”
“Few retailers do a good job of marrying technology with a customized customer experience that is tailored to their behaviors and timed according to how they might use a retailer’s offer,” said Sanjay Chopra, CEO of Cognistx. “With our proprietary algorithms and Treehouse’s enterprise data solutions, both our customers win. Only with large amounts of data can our system learn about the consumer and their preferences and how those change in order to deliver only the smartest, most individualized offers.”
About Treehouse Software, Inc.
Privately-held Treehouse Software was founded in 1982, and is a global leader in providing data migration, replication, and integration solutions for the most complex and demanding heterogeneous environments. Treehouse offers a comprehensive and flexible portfolio of software and tools for mainframe platforms, and also includes feature-rich, accelerated-ROI offerings for information delivery, and application modernization. http://www.treehouse.com
About Cognistx
Privately-held Cognistx was founded in 2015 and has a technology hub in Pittsburgh and operations offices in the Innovation Quarter in Winston-Salem, NC, and Raleigh. The company’s co-founders include Sanjay Chopra, a serial technology entrepreneur; Eric Nyberg, professor at Carnegie Mellon University’s School of Computer Science, who consulted with IBM on the Watson project and Jeffrey Battin, former owner of Communefx, a successful data analytics company. Other partners include Florian Metze, professor at Carnegie Mellon University’s School of Computer Science; Jill Zoria, SVP Enterprise Development; Pete Minnelli, SVP Creative; and Karen Barnes, SVP Operations. http://www.cognistx.com
Joseph Brady, Treehouse Software, Inc., http://www.treehouse.com, +1 7247597070 Ext: 110, [email protected]
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