Ultimate Spelling Supports Colombians’ Fight Against Misspellings, eReflect Announces
New York City, NY (PRWEB) May 18, 2014 -- Frustrated Colombians who see their country’s name being repeatedly misspelled with a “U” are taking action in raising awareness on the proper orthography of their country’s name. “It’s Colombia NOT Columbia,” they shout in social media, blogs, and other online communities. eReflect is taking this opportunity to show the company’s support for this effort, and a misspelling-free Internet in general.
The “It’s Colombia NOT Columbia!” movement highlights the recurring and blatant misspelling of the country's name in celebrity tweets, casual posts, and even corporate communication. A prime example of this occurred recently with media-produced online content for the Virgin Mobile and Lufthansa companies. To combat this spelling crisis, the movement seeks to remind people how to correctly spell the country’s name. In order to do this, Colombian's monitor and quickly flag instances of misspelling of the name "Colombia" on Instagram, Twitter, and Facebook. Irrespective of author or recipient, whether the error is made by a multinational company or a top level celebrity, everyone who misspells the country's name gets reprimanded. Once the “It’s Colombia, NOT Columbia” spies spot a misspelling, they quickly raise a red flag on that post, tweet, or advertisement.
eReflect is the developer of Ultimate Spelling™, a software that helps people improve spelling, and as such is in strong support of the frustrated Colombians and their noble campaign to restore the proper spelling of their country’s name. The “It’s Colombia NOT Columbia” campaign started with a social media event and has become a global phenomenon. As emphasized by many Colombians involved in the movement, the campaign has no intention of shaming or insulting those people misspelling Colombia’s name. They stress that it’s merely an act that expresses the frustration of Colombians and seeks to educate people on the true spelling of the name.
So far, this campaign has shown that misspellings are not limited to ordinary people in their online chats; the majority of “Columbia” misspellings come from the media, including newspapers, magazines, online news portals, and other respectable mainstream outlets.
Initiaitives like the one exemplified by the “It’s Colombia NOT Columbia” campaign can have a large impact on peoples' desire to learn how to spell, as it helps them become aware of their lack of spelling knowledge, urging them to take action. Better spelling is not simply something relevant only in schools and classrooms. Even as adults, everyone has the obligation to spell correctly, especially when it comes to important words such as the names of countries.
For more information about how Ultimate Spelling software can improve spelling performance for you and your family, please visit the official website at http://www.ultimatespelling.com.
About Ultimate Spelling™
Ultimate Spelling provides a modern and easy to use spelling software that has been designed with one goal in mind – making children want to learn.
It is a fast and easy way to master even the most complicated spelling, without the need to write long lists or complete boring tests.
In fact, Ultimate Spelling provides more than just spelling help. It is a complete educational resource that boosts all level of a child’s literacy.
Containing a personal computer tutor, Ultimate Spelling is the most realistic step-by-step guide to flawless spelling ability.
Rick Wilson, eReflect, +1 (408) 520-9803, [email protected]
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