Boston, MA (PRWEB) June 21, 2016 -- Unbound Commerce showcased new app platform features at the recent Internet Retailer show, all designed to drive deeper customer engagement and increased conversion rates. Unbound was invited to speak on the subject of retail apps and presented a top-10 list of best practices, as a part of the show's mobile track.
Apps are a hot topic for retailers these days, because in-app conversion rates are running an average of 3.7X higher than a mobile site, and 2X higher than desktop. Once considered an afterthought, apps are fast-becoming the new must-have engagement tool, especially as mobile web conversions rates remain stagnant.
Apple Pay and Push Notifications are currently the primary drivers of increased retailer interest, but recent, additional Unbound Commerce platform enhancements allow retailers to run flash sales, deliver app-specific deals, allow credit card scan at checkout, and pay via a growing list of integrated mobile wallets.
For merchants with repeat customers, apps are the perfect tool for driving deeper engagement, and increased conversions. Retail industry statistics show that, on average, the top 8% of buyers generate 41% of sales. This is the target audience for app downloads and usage.
“Apps are the new mobile website,” said Unbound’s VP of business development and sales Wilson Kerr in his presentation at the IRCE conference. “Smart retailers who want to take the next step in mobile are engaging with Unbound Commerce to leverage and extend their current ecommerce operations, in the context of apps that deliver greater engagement and higher conversions.”
Consumer retail app usage is on the rise and recent stats support the interest in retail apps, by online retailers. According to a recent article in the Wall Street Journal, the average number of products viewed on a mobile site is 5.7 versus 22 on an app. Of these products viewed, the percentage added to a basket is 13% for mobile sites, versus 24% for apps.
“The higher conversion rate of retail apps is driving a lot of excitement. We are hitting four to six month goals only one to two months after launch,” said Danny Weathers, who leads the Unbound app team. “We have retailers generating over 30% of online sales via their app,” he added.
About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market retailers. Unbound’s unique, low-IT hybrid approach allows current ecommerce operations to be leveraged and extended into apps, mobile commerce sites, tablet commerce, and in-store engagement. Unbound also equips each mobile deployment with marketing tools to help retailers and brands bridge online and offline consumer touch points, at point of sale. Unbound has built and deployed dedicated mobile sites and apps for Rockport, Equippers.com, Bedding Style, Impressions Online Boutique, Finish Line, FLOR, MillerCoors, The New England Patriots, Cavenders, and nearly 1000 other retailers. For additional information, please visit http://www.UnboundCommerce.com.
Wilson Kerr, Unbound Commerce, http://www.UnboundCommerce.com, +1 303-249-2083, [email protected]