Unified and Moontoast Partner To Bring Rich Media For Social to Brands
NEW YORK, SAN FRANCISCO, and NASHVILLE (PRWEB) April 28, 2014 -- Unified, provider of award-winning marketing cloud technology, and Moontoast, the leading provider of social rich media advertising technology and services, today unveiled a partnership that will provide new rich media capabilities to some of the world’s largest brands. Moontoast’s technology has been integrated with the Unified Social Operating Platform (SOP) to provide immersive creative across all devices and social networks at scale. The announcement was made at Digiday Brand Summit as part of the Summit’s theme of “The Rise of Content.”
“As brands optimize their advertising for a world that moves at the speed of the feed, they have discovered that interactive experiences deliver outstanding ROI,” said Jason Beckerman, co-founder and Chief Product Officer at Unified. “Combining Unified’s success in brand performance with Moontoast’s success in rich media provides our customers in the automotive, consumer package goods, consumer technology, and entertainment markets with powerful new opportunities.”
Unified customers creating social marketing campaigns will have the opportunity to enhance their creative assets with Moontoast’s industry leading rich media ad units that can then be built once and distributed across mobile and social channels including Facebook, Twitter, LinkedIn, Pinterest, Vine, and Instagram. Moontoast’s social rich media ad units outperform all other forms of rich media, with 1200% higher click-through rates and 150% better engagement, and ROI can be measured by the Unified SOP.
“Moontoast partnering with Unified is a huge step that will bring brands’ social advertising campaigns to the next level,” said Marcus Whitney, co-founder at Moontoast. “With the ability of rich brand performance, brands can now create multi-touch ad experience where they have the ability to measure their performance and impact across all social networks”.
About Moontoast
Moontoast is the leader in social rich media advertising. Brands, advertisers and agencies chose Moontoast's Social Rich Media Ad platform to create and distribute mobile-responsive rich media ads across all major social channels including Facebook, Twitter and LinkedIn. These interactive ad units provide branded video, audio, and data capture across multiple devices and OS types, delivering actionable analytics. Facebook selected Moontoast as a winner of the PMD Innovation Challenge. Global brands including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan use Moontoast for their social rich media advertising.
Moontoast is a venture-backed company that is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com.
About Unified
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 500 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit http://www.UnifiedSocial.com.
Dave Donohue, Unified, http://www.UnifiedSocial.com, +1 (415) 846-6199, [email protected]
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