Utilising Digital To Successfully Engage An Audience
London (PRWEB UK) 20 August 2015 -- The Digital Innovation Forum will cover all aspects of the digital world - from evolving media platforms within publishing and the current challenges in marketing to the implementation and execution of a viable digital strategy. With companies like Facebook and Airbnb constantly innovating to stay ahead, organisations must foster a new culture in order for them to keep up with new players in the market and remain a competitor.
With an increasing emphasis on consumer profiling and creating an enhanced user experience, there have been significant differentiations in how this can be achieved. Keynote speaker at the Digital Publishing Innovation Summit, Jocelyn Cripps, EVP of Global B2C Marketing at the Financial Times, will discuss the effect social platforms and mobile technology has had on content experiences on the web and users expectations in her presentation: “Turning a Traditional Media Giant Into a Digital Leader”.
“Digital innovation involves change. But it doesn't need to be complicated. Simplicity is often the key to success. That's as true with the workflow as it is with the user experience”. Head of Digital at ITV News, Jason Mills will explore how and why ITV News are revitalising their digital approach on Day 1 of the Digital Strategy Innovation Summit.
Creating a more personalised marketing campaign across a variety of geographic territories is a big issue for most brands. In Samsung’s presentation at the Digital Marketing Innovation Summit, Sara Gallego Barreiro, Digital Marketing Manager, will present on how Samsung are adapting their strategy for localised markets.
“This highly interactive event will delve into the biggest challenges facing digital leaders today, allowing the audience to discuss their solutions with fellow industry professionals ” Rose Johnstone, Conference Organiser.
The 3 summits are part of our two-day Digital Innovation Forum which will give you the opportunity to connect with 350+ digital experts & 60+ leading speakers.
For a more complete list of speakers, presentations and registration details please select the summit that is most relevant: http://pages.theinnovationenterprise.com/Digital-London.html
Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.
Shivanee Pattni, Innovation Enterprise, http://pages.theinnovationenterprise.com/Digital-London.html, +44 207 193 0663, [email protected]
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