Verve Records/Interscope Signs Up Wendy’s Bloggers to Promote A Mary Christmas, Mary J. Blige’s First-ever Christmas Album
New York, N.Y. (PRWEB) October 23, 2013 -- Verve Records/Interscope, a division of Universal Music, has teamed up with Wendy’s Bloggers, a bridge for brands to create relationships with influential Mommy Bloggers, to organize a Mommy Blogger Review & Giveaway for "A Mary Christmas" by Mary J. Blige, Grammy Award-winning singer, songwriter, actress and philanthropist.
"A Mary Christmas" is Blige’s first Christmas album and her first collaboration with David Foster, the 16-time Grammy Award-winning producer and chairman of Verve Music Group. It features Blige’s soulful interpretation of classic holiday tunes including “Have Yourself A Merry Little Christmas” and “The Christmas Song.” She is joined by a roster of A-list guests starting with Barbra Streisand, who duets with Blige on “When You Wish Upon A Star,” along with Jessie J on “Do You Hear What I Hear.” The Clark Sisters join Blige on “The First Noel” and “Noche de Paz,” is a Spanish collaboration with Marc Anthony.
“We knew 'A Mary Christmas' was a natural fit for Mommy Bloggers who wanted to combine their passion for Mary with their love for traditional holiday music,” said Mike Rittberg, Senior Vice President of Marketing, Verve Records/Universal Music.
“The promotion had tremendous appeal to Mommy Bloggers who grew up listening to Mary and would be among the first to post reviews of her newest CD,” said Wendy Hirschhorn, CEO of Wendy’s Bloggers, who selected the 35 Mommy Bloggers to participate in the outreach.
“Mary J. Blige is a wonderfully talented artist and I love her soulful voice and meaningful lyrics,” said Mommy Blogger Angel Fuchs, whose blog Yay Baby! attracts 10,000 unique monthly visitors. “My little one loves music and we’ve already gotten into the holiday spirit with A Mary Christmas. We’re making memories that will last a lifetime and I’m so blessed to be sharing them and this great album with my readers.”
A Mary Christmas Mommy Blogger Reviews & Giveaways will be posted online starting in October. Giveaway winners will each receive A Mary Christmas CD personally autographed by Blige, making this a highly coveted prize.
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About Wendy’s Bloggers
Wendy’s Bloggers is a bridge for brands to create valuable relationships with influential Mommy Bloggers and their followers. It was founded by Wendy Hirschhorn, a publicist with 25 years of experience, who has worked with national and global organizations including, Balance Bar, Boehringer Ingelheim, Dr Pepper, Ernst & Young, Hong Kong Trade Development Council, LesserEvil Snack Co, Louis Vuitton, Pfizer, Pier 1 Imports, Rockresorts, Sam Adams Beer and Snapple. For more information, visit http://www.wendysbloggers.com. You can always contact Wendy at 212-826-8790 or wendy(at)wendysbloggers(dot)com.
Wendy Hirschhorn, Wendy's Bloggers, http://www.wendysbloggers.com, +1 (212) 826-8790, [email protected]
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